
Startups For the Rest of Us
The longest running (and most popular) podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If
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Technology
Careers
Business
Episode 662 | Selling for Five Years of Runway, Profit vs. Revenue Multiples, and More Listener Questions (Rob Solo...
In episode 662, join Rob Walling for a solo listenin...
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May 23 2023 33m
Chapter 1 6 mins
Switching jobs while bootstrappingChapter 2 11 mins
Key factors to consider for an acquisitionChapter 3 4 mins
Taking a job as a founding engineer vs. starting a lifestyle business?Chapter 4 3 mins
Selling a business for five years of runwayChapter 5 5 mins
Knowing when it is time to move on from a SaaS app you’ve built
Episode 661 | Millions in Revenue As a One-Person Software Company
In episode 661, Rob Walling chats with Mike Perham, ...
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May 16 2023 27m
Chapter 1 8 mins
Bootstrapping a Solo Software CompanyChapter 2 11 mins
Monetizing an Overnight SuccessChapter 3 8 mins
Monetizing an Open Source Project
Episode 660 | Make Ever-Increasing and Manageably-Sized Mistakes (A Rob Solo Adventure)
In episode 660, join Rob Walling for another solo li...
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May 9 2023 23m
Chapter 1 8 mins
Contractors, Employees, & Customer AwarenessChapter 2 11 mins
Marketing and Funding for StartupsChapter 3 3 mins
Managing Risk and Knowing Your WeaknessesChapter 4 41 sec
Knowing Yourself as a Founder
Episode 659 | Indie Hackers’ Newfound Independence + The SaaS Playbook with Courtland and Channing
In episode 659, Rob Walling speaks with Courtland Al...
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May 2 2023 1h 20m
Chapter 1 2 mins
About Rob’s new book The SaaS PlaybookChapter 2 5 mins
Why did Rob hire a writing coach?Chapter 3 8 mins
Rob’s decision to launch a Kickstarter for his bookChapter 4 7 mins
Rob’s thought process for what to include in his bookChapter 5 2 mins
Startup positioningChapter 6 4 mins
Founder mindsetChapter 7 6 mins
Is it possible to find a business idea that both makes money and aligns with the things you enjoy doing?Chapter 8 5 mins
What motivates Rob these days?Chapter 9 5 mins
Courtland and Channing’s approach to going indie again with Indie HackersChapter 10 26 mins
Did Courtland and Channing have hesitations about going...
Episode 658 | As a SaaS Founder, When Should You Care About Sales Tax?
In episode 658, Rob Walling speaks with Geoff Robert...
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Apr 25 2023 30m
Chapter 1 1 min
Why should SaaS founders care about sales tax?Chapter 2 2 mins
At what revenue level does sales tax become important?Chapter 3 1 min
Country-specific sales tax obligationsChapter 4 1 min
The added tax complexities of running a membership platformChapter 5 5 mins
What is a merchant of record?Chapter 6 1 min
Why did Geoff write this 4,000-word post on sales tax compliance?Chapter 7 1 min
The pros and cons of using a third-party merchant of recordChapter 8 2 mins
Alternative solutions where you are your own merchant of recordChapter 9 9 mins
How does a foreign government enforce tax requirements for an American...
Episode 657 | Concierge Onboarding, Building a Great Brand, and More Listener Questions
In episode 657, join Rob Walling as he answers more ...
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Apr 18 2023 27m
Chapter 1 6 mins
Concierge onboardingChapter 2 7 mins
Branding tips for a new businessChapter 3 6 mins
Getting higher engagement rates on cold outreach emailsChapter 4 6 mins
Prioritizing product improvements vs. funnel-building
Episode 656 | Taste vs. Shipping + Being First vs. Being the Best (A Rob Solo Adventure)
In episode 656, join Rob Walling for another solo ad...
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Apr 11 2023 25m
Chapter 1 3 mins
What founders need to know about the Section 174 tax changeChapter 2 5 mins
Balancing developing taste with shippingChapter 3 6 mins
If you want to be remembered for something, you either have to be the first or the bestChapter 4 8 mins
Lifestyle bootstrapper vs. ambitious bootstrapper vs. the billion-dollar entrepreneur and why you need to get clear on the path you aspire to take
Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More Listener Questions (A Rob Solo Adventure)
In episode 655, Rob Walling answers listener questio...
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Apr 4 2023 38m
Chapter 1 5 mins
How to avoid login abuse on individual plansChapter 2 7 mins
How to validate a business idea before committing to itChapter 3 4 mins
Enterprise pricing frameworksChapter 4 6 mins
What Rob learned in the early days as a consultant and building early products pre-DripChapter 5 5 mins
Finding role fit in a SaaSChapter 6 1 min
Is it possible to have a churn rate that is too low?Chapter 7 5 mins
How much should you pay yourself vs. investing back into the business?
Episode 654 | Shipping Every Day for 10 Years with Tom Merritt
In episode 654, Rob Walling chats with Tom Merritt, ...
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Mar 28 2023 46m
Chapter 1 3 mins
Tom’s decision to go into business for himself in 2013Chapter 2 2 mins
Being an early adopter of PatreonChapter 3 1 min
Dealing with the emotional aspect in the early daysChapter 4 2 mins
The hardest parts of launching a daily show in the early daysChapter 5 6 mins
Tom’s approach to dealing with public criticismChapter 6 27 mins
Tom’s process for shipping new content every day...
Episode 653 | Armageddon Beer, Developing Taste, and What if I Succeed? (A Rob Solo Adventure)
In episode 653, join Rob Walling for a solo adventur...
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Mar 21 2023 23m
Chapter 1 13 mins
The Armageddon BeerChapter 2 9 mins
Developing Taste Through Exposure and RepetitionChapter 3 1 min
Finding True Happiness
Episode 652 | Mixing No-code with Code, Developer Superpowers, $5k Angel Check, and More Listener Questions
In episode 652, Rob Walling answers more listener qu...
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Mar 14 2023 43m
Chapter 1 9 mins
The most important superpower for developersChapter 2 8 mins
Combining no-code with codeChapter 3 4 mins
Should you take a $5k angel investment?Chapter 4 3 mins
How to do outreach for initial idea validation callsChapter 5 4 mins
How should bootstrapped founders handle the Section 174 changesChapter 6 9 mins
Best resources to learn how to code
Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber)
In episode 651, Rob Walling catches up with fan favo...
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Mar 7 2023 36m
Chapter 1 9 mins
From Side Hustle to Full-TimeChapter 2 11 mins
Scaling a Business and Agency FocusChapter 3 5 mins
Product Market Fit & ScalabilityChapter 4 9 mins
The Power of SmallChapter 5 36 sec
The Benefits of Technology Detoxing
Episode 650 | Building vs. Buying a SaaS, Day Job Constraints, and More Listener Questions
In episode 650, Rob Walling answers more listener qu...
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Feb 28 2023 25m
Chapter 1 6 mins
Buying a small SaaS for $10,000 vs. getting financing and buying a SaaS for 6-figuresChapter 2 5 mins
How to get more customers while working full-timeChapter 3 3 mins
Can you hire someone to find an established SaaS business for you to buy?Chapter 4 3 mins
Diverse entrepreneurship podcast recommendationsChapter 5 5 mins
Talking to users when there is a language barrier
Episode 649 | Learning to Sell SaaS as a Founder (Book Recommendation)
In episode 649, Rob Walling chats with Pete Kazanjy ...
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Feb 21 2023 39m
Chapter 1 11 mins
Founding SalesChapter 2 8 mins
Embracing the Mindset of SalesChapter 3 3 mins
Objection Handling in SalesChapter 4 8 mins
Revealing Unmet Needs and Objection HandlingChapter 5 6 mins
Human Performance Analytics
Episode 648 | Competing with a Non-Profit, Driving Traffic to A Landing Page, and More Listener Questions
In episode 648, join Rob Walling for a solo adventur...
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Feb 14 2023 27m
Chapter 1 2 mins
Competing against a nonprofit as a startupChapter 2 3 mins
The trend of bigger companies building more projects in adjacent verticalsChapter 3 1 min
Incorporating as a Delaware C CorpChapter 4 4 mins
Bootstrapping a spinoff startup from a dev agencyChapter 5 4 mins
How to go to market when solving a latent painChapter 6 3 mins
How to validate step 1 app marketplace businessesChapter 7 5 mins
Driving traffic to an idea validation landing page
Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestream
In this bonus episode, we are playing back the audio...
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Feb 9 2023 58m
Chapter 1 5 mins
Applying to Tiny SeedChapter 2 5 mins
Tiny Seed Accelerator RequirementsChapter 3 5 mins
Funding Companies With Pre-Revenue StagesChapter 4 8 mins
Tiny Seed Accelerator ProgramChapter 5 4 mins
Applying for Programs at Tiny SeedChapter 6 3 mins
Platform Risk in Accelerator ProgramsChapter 7 9 mins
Tinyseed vs Traditional VCChapter 8 8 mins
Non-Technical Founders & Tiny SeedChapter 9 7 mins
Exploring Business Opportunities
Episode 647 | Equipping Sales & Support With Critical Product Knowledge As You Grow
In episode 647, Rob Walling chats with Whitney Deter...
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Feb 7 2023 40m
Chapter 1 8 mins
Product Marketing for StartupsChapter 2 5 mins
Cross Team Knowledge SharingChapter 3 8 mins
Creating a Knowledge BaseChapter 4 8 mins
Qualifying and Personalizing the Sales ProcessChapter 5 3 mins
Product Positioning in Product MarketingChapter 6 5 mins
Navigating Product Positioning Changes
Episode 646.5 | Bonus Episode: A Big Change to MicroConf
In this bonus episode of Startups For the Rest of Us...
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Feb 2 2023 5m
Chapter 1 5 mins
A Refocused MicroComp
Episode 646 | Building a Recurring, Annual Price Increase Into Your SaaS
In episode 646, Rob Walling catches up with James Ke...
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Jan 31 2023 26m
Chapter 1 2 mins
About ProcurementExpressChapter 2 3 mins
How big is the ProcurementExpress team?Chapter 3 2 mins
Why did James change the company name?Chapter 4 5 mins
What led James to settle on an 8% annual price increase for all customersChapter 5 1 min
Communicating the annual price increase to new customersChapter 6 34 sec
How James uses these annual price increases to close more dealsChapter 7 5 mins
When you shouldn’t do annual price increasesChapter 8 55 sec
SaaS buying patterns that James seesChapter 9 2 mins
The best subject line that James has ever written
Episode 645.5 | Bonus Episode: Mastermind Matching Applications Are Open
Mastermind Matching applications are now open. Wheth...
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Jan 26 2023 6m
Chapter 1 5 mins
The MicroComp Mastermind Matching ProgramChapter 2 35 sec
Benefits of a Mastermind for Entrepreneurs
Episode 645 | Anti-Bro, Nuanced Thinking, and Being Good vs. Being Great (A Rob Solo Adventure)
In episode 645, join Rob Walling for a solo adventur...
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Jan 24 2023 23m
Episode 644 | Buying Back Your Time with Dan Martell
In episode 644, Rob Walling chats with Dan Martell a...
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Jan 17 2023 36m
Chapter 1 5 mins
Dan’s process for writing his first bookChapter 2 4 mins
The Buyback PrincipleChapter 3 5 mins
Hiring and delegating to an assistantChapter 4 7 mins
The Buyback Loop: Audit, Transfer, and FillChapter 5 5 mins
Why no one does it right, and I can’t afford to hire are limiting beliefsChapter 6 5 mins
131 hack
Episode 643 | Feature Flags, Impostor Syndrome, and More Listener Questions with Derrick Reimer
In episode 643, Rob Walling chats with fan favorite ...
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Jan 10 2023 41m
Chapter 1 11 mins
Toggle Features With Feature FlagsChapter 2 11 mins
Building Features With a Technical Co-FounderChapter 3 6 mins
Dealing With Impostor SyndromeChapter 4 7 mins
Conquering Self-Doubt as an EntrepreneurChapter 5 4 mins
The Different Uses for TwitterChapter 6 37 sec
Apple Devices and Data Loss
Episode 642 | The Pros and Cons of Building a No-Code MVP
In episode 642, Rob Walling chats with Tara Reed, wh...
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Jan 3 2023 37m
Chapter 1 2 mins
How Tara came up with the idea for Apps Without CodeChapter 2 1 min
Why Tara deliberately scaled the business back from $5M to $3M in ARRChapter 3 28 sec
Tara’s approach to building the Apps Without Code TeamChapter 4 4 mins
Two ways that Apps Without Code makes moneyChapter 5 5 mins
The biggest no-code limitations todayChapter 6 2 mins
Using no-code tools to build MVPs and internal appsChapter 7 1 min
Tara’s preferred no-code platformChapter 8 2 mins
The biggest positives of building with no-code toolsChapter 9 15 mins
The biggest drawbacks of building with no-code tools
Episode 641 | Dealing with High Churn, Rolling Out an MVP, and More Listener Questions
In episode 641, join Rob Walling for a solo adventur...
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Dec 27 2022 31m
Chapter 1 5 mins
Dealing with high churn when your tool is project-basedChapter 2 1 min
Going upmarketChapter 3 6 mins
Who to listen to in the early days to improve your productChapter 4 8 mins
Should I worry about people copying my business idea?Chapter 5 1 min
Should I join MicroConf Connect if I’m still in the idea validation phase?Chapter 6 5 mins
Hiring project-level thinkers vs. task-level workers