This episode was recorded LIVE at the World Travel Market, London- the biggest travel trade show in the world. We had a fantastic time and would love to share with you some of what we got up to!

With the likes of Game of Thrones and Star Wars garnering millions of die-hard fans, what better way to attract new visitors than through TV and film? Lisa Nand interviews a brilliant panel of Judith Webb, Tourism Northern Ireland, Donovan White, Jamaica Tourism Board, Colin Piper, Discover Dominica Authority and Dr Abed Al Razzaq Arabiyat, Jordan Tourism Board. Between them, they have hosted filming for Aladdin, Game of Thrones, Pirates of the Caribbean and James Bond.

A lot of money is poured into marketing campaigns, but as a filming destination, it is possible to secure massive reach across a number of demographics that wouldn’t normally be accessible. We discuss how these destinations originally secured the filming contract and the process of harnessing their traction and using it to boost their profile within the travel and tourism sector. Not only does it promote their destination, it also creates new jobs and supply chains within the area, and lays foundations for future filming projects.

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