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Streaming media is the big war right now in tech. Apple wants a piece, Amazon wants it, Disney is hitting out in a big way. But Netflix was there first, and so I was fascinated to have this conversation with Ben Barone-Nugent about the design challenges there.

Specifically, the design challenges associated with words and language.

Ben Barone-Nugent has been everywhere. Facebook, Whatsapp, creative agencies like R/GA. He even hails from my own home town of Melbourne, Australia. Instant bonding. Lovely.

In this conversation, we cover: what’s it like to work at Netflix? How do you succeed as a UX writer there? What are the specific design challenges you have when it comes to using words in an app like Netflix? And what is A/B testing like there?

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