First episode of 2023! Be sure you're following The OCR Report on Instagram and text Will at (619) 485-2726 to join his OCR text chat. And leave a review for the show! Five Starrrrrs!

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Chris Maltbie is the Senior Director of Global Brand and Product at Tough Mudder. Chris joins us today to talk about the new Tough Mudder Innovation Lab for 2023.

The Tough Mudder Innovation Lab is a year-round program for members of the Tough Mudder community to submit their obstacle ideas, win prizes, and potentially get their obstacle ideas onto a Tough Mudder course.

How to submit your idea After you have designed your obstacle idea, The Innovation Lab is a five-step process. Here is how to get your obstacle idea onto a Tough Mudder course, direct from toughmudder.com

Post an image and description of your idea on Instagram, including the hashtag #tminnovationlab
Generate support for your concept by getting as many ‘likes’ as possible.
TMHQ will review the most liked concepts monthly, looking for ideas that can be feasibly constructed while delivering an incredible experience.
Selected concepts will be passed to beta testing, where we’ll build and test them with live participants.
Exemplary concepts that succeed in beta testing will have the chance to be added to the permanent Tough Mudder obstacle menu.

Prizes The most liked obstacle concept each month will win a free Tough Mudder entry. Concepts that move to the Beta testing stage will receive entry to World's Toughest Mudder. If your design is selected for permanent inclusion on Tough Mudder courses you will win a Season Pass+, with access to all Tough Mudder 5k, 15k, Infinity, Toughest, and WTM. Tough Mudder has run obstacle design competitions in the past, producing obstacles such as Kong Infinity. This is the first time the program has been rolled out on an open-ended basis, and the first time the greater Tough Mudder community will have a chance to weigh in on their favorite obstacle designs.

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