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EP 465: Learning Empathy from Copywriters & Doppelgangers with Samantha Pollack
I have learned a lot about cognitive empathy by lear... more
Mar 14 2024 35m
Chapter 1 1 min
Introduction
Chapter 2 3 mins
Doppelganger by Naomi Klein
Chapter 3 4 mins
The tension between who we are and who we want to become
Chapter 4 3 mins
Behind the scenes of Samantha's copywriting process
Chapter 5 3 mins
How Samantha learns more about her client's customers
Chapter 6 1 min
How to write in someone else's voice
Chapter 7 4 mins
How to write in someone else's voice
Chapter 8 4 mins
Two more tools for learning about customers
Chapter 9 46 sec
Sometimes people surprise you
Chapter 10 4 mins
What's the difference between the person and the personal brand?
Chapter 11 1 min
Doppelgangers remind us to be curious about ourselves, others, and how we're all connected
Chapter 12 2 mins
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