The Importance of Digital Strategy
Making Markets
This is Eric Golden and my guest today is Adam Brotm...
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Dec 9 2022 41m
Chapter 1 1 min
[First question] A background sketch of his early career in the digital world working with StarbucksChapter 2 2 mins
How Starbucks felt about moving to digital back in 2008Chapter 3 2 mins
The vision to turn a coffee company into a tech platform companyChapter 4 2 mins
Moments where they felt they were pushing the edge of what digital could beChapter 5 5 mins
Going from digitizing Starbucks to stepping into the crypto spaceChapter 6 2 mins
Consumer brand loyalty is a quid pro quo and loyalty program economic tuningChapter 7 3 mins
Early thoughts on consumer brand loyalty and NFTs collidingChapter 8 1 min
The initial reactions to an augmented loyalty programChapter 9 2 mins
What Starbucks Odyssey is and what they plan to do with itChapter 10 1 min
The ideal customer that Starbucks Odyssey is designed forChapter 11 2 mins
Why use a blockchain for Odyssey instead of a central databaseChapter 12 3 mins
Big brands concerns about moving their customers onto public blockchainsChapter 13 1 min
Competitive brand perceptions in a memetic senseChapter 14 1 min
Other exciting projects he’s working on currentlyChapter 15 2 mins
A good example of collaboration that benefited the customerChapter 16 1 min
What’s he’s most excited to see built over the next six months and six years