Gather ‘round children, it’s storytime!

But not in the witches-in-the-forest-eating-children kinda way.

It’s a you-need-this-for-your-brand kinda way.

As humans we are wired for stories and some very smart and eloquent folks (Joseph Campbell and Carl Jung, I’m looking at you!) have boiled down our human experience into a weaving of a few archetypal stores, sometimes called The Hero’s Journey.

If all of that is sounding a bit esoteric and out-there, here’s the low-down ….

There are a few stories every brand needs to be able to tell in order to connect with potential clients in a deeper, more human way.

In today’s episode of the Wealthy Wellness Biz Podcast I’m going to break down the 4 stories that I think every wellness biz owner needs to have in their back pocket.