In this episode I interview Mitchell Scott, co-founder and CEO of The Very Good Butchers, a Canadian plant-based meat company.

After selling out the farmers’ markets on Denman Island, British Columbia, Mitchell and his co-founder and fellow ‘bean butcher’ James Davison knew they were onto something.

They brought their beans to Victoria and opened the Canadian West Coast’s first plant-based butchery.

The pair are currently opening a new facility that will be able to produce up to $100 million more in product a year which is an increase of more than 2,500%.

Last year they became the second plant-based meat company to release an IPO.

In this interview Mitchell discusses:

• Why they use the terms ‘butcher’ and ‘butchery’

• How they raised $600k from 240 investors in an equity crowdfunding campaign in 2018

• The unexpected turn of events after they received several offers of a deal on Dragon’s Den (Canada)

• Why they went public last year and the benefits and challenges it’s brought

• How to go public and how much it costs

• And more

Visit The Very Good Butchers website

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

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