Navigating the Cannabis Landscape with Kris Walker Co-Founder at Hoodie

In this episode of "Thinking Outside the Bud," Bruce Eckfeldt welcomes Kris Walker, President and Co-founder at Hoodie, as the special guest. Together, they navigate the intriguing intersection of cannabis and data analytics, delving into the evolving landscape of the cannabis industry. The conversation explores how data insights are transforming various aspects of cannabis businesses, from product sales to strategic decision-making. Kris Walker, with a wealth of experience in data analytics and technology, sheds light on the unique challenges and opportunities within the cannabis space. The episode unveils how Hoodie is pioneering a revolution by making data as comfortable as a favorite hoodie, empowering businesses to thrive in the dynamic cannabis market. Join them for an insightful discussion on the current and future dynamics of cannabis and data.

Kris Walker is the Co-Founder, President, and Chief Commercial Officer at Hoodie. Hoodie tracks over 3.5MM daily unique offers in over 10,500+ dispensaries in the US & Canada, making Hoodie the largest and most impactful platform for next day insights into leading sales metrics such as cannabis pricing, promotion, stocking status, distribution and share of shelf. Hoodie combines this unparalleled coverage with first-of-its-kind, next-day insights so businesses can access market trends and data within hours. Kris leads Hoodie’s customer acquisition and customer experience efforts — overseeing sales, marketing, analytics, product strategy, and the delivery of successful client outcomes.

Prior to Hoodie, Kris was Senior Vice President and Global Client Leader for Nielsen, the S&P 500 firm and global leader in audience insights, data, and analytics that shape the future of media. At Nielsen, Kris drove product innovation, leveraging Nielsen's data marketplace and broad analytics capabilities to deliver exceptional value for clients' business performance worldwide. Kris is also the co-founder of Big Chalk Analytics, a technology-enabled analytics consulting firm that connects progressive companies with world-class analytics, insights, and talent — including individuals, teams, and suppliers through a proprietary talent network aligned with the most important analytics and insights issues facing the CPG/FMCG industry.

Kris is a passionate global executive with proven experience in transforming start-up and turnaround businesses. He’s awarded and recognized for leading through innovation, building enviable teams and clients, and leveraging strategic and analytical skills to consistently exceed revenue and EBITDA targets. Kris holds a Bachelors of Science in Commerce with Concentrations in Marketing and International Business from the University of Virginia.

https://www.hoodieanalytics.com/
https://www.linkedin.com/company/hoodieanalytics/

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