792: Bryce and Brita Lundberg on Growing Organic Rice

Continuing a multi-generational practice of regenerative organic farming.

In This Podcast: Brita and Bryce Lundberg of Lundberg Family Farms join us to share their four-generation family journey into Regenerative Organic farming. It is an amazing story that started in the great American dust bowl, then created a mantra of leaving the land and environment better than they found it.

Our Guests: In 1937, Brita’s great-grandparents left Nebraska in the wake of the Dust Bowl after seeing how farming techniques stripped the land of its topsoil. When they moved to California, they decided to do things differently by tending to soil, air, water, and wildlife as carefully as their crops so they can deliver on their founding promise to leave the land better than they found it. The Lundberg family began farming organically in the late 1960s and, in 2023, became the first U.S. grown rice brand to launch Regenerative Organic Certified® rice.

Brita is a fourth-generation farmer, who has “boots-on-the-ground” experience in the fields. She also spent several years honing her storytelling skills in the New York publishing world. However, sometimes it takes leaving home to realize what you left behind. Today, Brita’s favorite story to tell is her family’s. Now, as a resident expert on the brand’s rich history and heritage, Brita shares the Lundberg story with a broad base of eco-conscious consumers.

Bryce is a third-generation rice farmer and serves as chair of the Northern California Water Association, is on the board of the Western Canal Water District, and on the California State Board of Food and Agriculture. He has previously served on the boards of California Certified Organic Farmers, the California Organic Food Advisory Board, and the California Rice Research Board, as well as on the standards committee of the Organic Crop Improvement Association.

Visit www.urbanfarm.org/LundbergRice for the show notes and links on this episode!

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