The Startup Chat with Steli and Hiten
519: The HEY launch: Pick a fight to get attention
In today’s episode of The Startup Chat, Steli and Hi...
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Jul 14 2020 1h 30m
Chapter 1
About the topic of today’s episodeChapter 2
Chapter 3 1 sec
Chapter 4 21 sec
Chapter 5 2 sec
Chapter 6
Chapter 7 2 sec
Chapter 8 7 sec
Chapter 9 46 sec
Why this topic was chosenChapter 10 35 sec
Chapter 11 43 sec
One thing about Basecamp that a lot of people don’t realiseChapter 12 58 sec
About HEYChapter 13 59 sec
How the launch of HEY was a campaignChapter 14 12 sec
Chapter 15 36 sec
Another interesting thing about the HEY launchChapter 16 15 sec
Chapter 17 1 min
The unique position of BasecampChapter 18 15 sec
Chapter 19 51 sec
How Apple is a very principled companyChapter 20 1 min
How Basecamp has found a middle groundChapter 21 2 mins
About Basecamp’s marketing strategyChapter 22 3 sec
Chapter 23
Chapter 24 19 sec
Chapter 25
Chapter 26 11 sec
Chapter 27 12 sec
Steli Efti : They& going big. The idea& big, the brand, everything, the launch. They& attempting something truly big. And you can tell that they& excited about it. You could tell it took something like this to get them excited again, to launch something [crosstalkChapter 28 52 sec
Chapter 29 11 sec
Chapter 30 1 sec
Chapter 31 4 sec
Chapter 32
Chapter 33 1 hr 15 mins