Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategically stupid episode 650 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Go For Stupid author Steve Sims ...

Steve Sims is the visionary founder of the world’s first luxury concierge that delivers the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He is also author of a fantastic book on how and why to set ridiculous goals, aptly titled Go For Stupid: The Art of Achieving Ridiculous Goals.

Previous interviews with Steve Sims:

A simple referral marketing technique | 236

How to get Elton John as a client | 452

Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. From organising a private dinner in front of Michaelangelo's David to securing a tour of SpaceX led by Elon Musk himself, his accomplishments always start with the same questions: How far can I take this? What would make this a stupid achievement?

You’ll also discover:

How to get out of your own way
The right questions to ask when starting a new project
The habits of highly successful people
Plus Steve describes his Speakeasies that have had him take paying clients into the world's most famous brothel and a level 4 high security prison.

Oh, and one last thing. Despite Steve’s pommy accent and a network of people any of us would kill for, he looks like he’s just stepped off a Harley and is ready to rumble!

I started off by asking Steve why he loves to be laughed at!

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As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

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