The Power of Bold
Lyn Graft on Entrepreneurial Storytelling
Lyn Graft is a serial entrepreneur who has founded e...
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Mar 14 2019 49m
Chapter 1 7 mins
The conversation begins with Lyn sharing his personal story of how he became interested in sharing entrepreneurs' storiesChapter 2 4 mins
including his experience filming three billionaire entrepreneurs in TexasChapter 3 3 mins
Lyn then discusses why he calls a good story the "Swiss Army knife of entrepreneurship,"Chapter 4 2 mins
and why humans are wired to hear storiesChapter 5 4 mins
From there, the conversation turns to Start with Story, including Lyn's thesis that storytelling equals experience plus business meaningChapter 6 2 mins
and the most important part of any storyChapter 7 4 mins
Lyn then provides a case study of how a story can be formed to grab attention in a "boring" industryChapter 8 3 mins
why emotion is so critical to any storyChapter 9 3 mins
and things to think about when crafting the challenge, change, and outcome aspects of your storyChapter 10 4 mins
The conversation concludes with Lyn speaking about the delivery of your storyChapter 11 1 min
an underrated entrepreneur who is a fabulous storytellerChapter 12 55 sec
Lyn's contact informationChapter 13 2 mins
and Adam's key takeaway from Start with Story