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episode icon The Power of Bold
Episode 41: Lessons From Influence: The Psychology of Persuasion
We are all looking to become more persuasive and inf... more
Feb 28 2019 34m
Chapter 1 1 min
The episode begins with Adam sharing news about a new course he has created (including a special gift for listeners)
Chapter 2 2 mins
From there, Adam discusses the staying power of Influence
Chapter 3 1 min
and why anyone can learn from Cialdini's masterpiece
Chapter 4 3 mins
Adam then dives into why humans are so vulnerable to Cialdini's so-called "weapons of influence"
Chapter 5 4 mins
The discussion then turns to some of Adam's favorite weapons of influence. The first one is reciprocity, with Adam explaining its power
Chapter 6 1 min
and ways that we can say no when someone is using reciprocity against us
Chapter 7 7 mins
Adam follows the same approach with two more fascinating weapons of influence: commitment and consistency
Chapter 8 7 mins
and authority
Chapter 9 2 mins
The episode concludes with Adam's thoughts on how we can leverage some of these weapons of influence in our professional careers
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