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episode icon The Power of Bold
Episode 38: Becky Sheetz on Conquering the Business Battlefield
The Art of War is a classic book on military strateg... more
Jan 17 2019 55m
Chapter 1 5 mins
The episode begins with Becky describing her initial fascination with Sun Tzu and The Art of War
Chapter 2 3 mins
and why she thinks war may be a good metaphor for challenges both in your professional and personal lives
Chapter 3 2 mins
Becky and Adam then discuss the things that readers should know if they pick up The Art of War for the first time
Chapter 4 6 mins
why entrepreneurs should care about Sun Tzu
Chapter 5 3 mins
and why many have a minimal understanding of The Art of War
Chapter 6 1 min
The interview then turns to The Art of War for Small Business, specifically discussing the passage that entrepreneurs should start with when reading The Art of War
Chapter 7 7 mins
why entrepreneurs should follow Sun Tzu's advice of understanding ourselves
Chapter 8 5 mins
and how much attention should be paid to the enemy (competitors) when starting your venture
Chapter 9 1 min
The interview wraps up with Becky discussing how to find open ground in your market
Chapter 10 3 mins
how Marc Benioff successfully leveraged the lessons of deception from The Art of War
Chapter 11 10 mins
how we can leverage spies to understand competitors
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