In this engaging episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Dr. Steven Geanopulos to explore the true essence of being an influencer in the chiropractic community. Dr. Geanopulos shares his journey from having no social media presence to becoming a significant influencer by providing valuable and ethical information.

Dr. Geanopulos discusses the misconceptions surrounding the term "influencer" and emphasizes the importance of community influence over seeking celebrity status. He shares insights on how chiropractors can position themselves as experts within their communities by leveraging their unique knowledge and perspectives.

Key topics include:

· Dr. 'Geanopulos’ transition from traditional practice to a virtual model during the pandemic.

· The impact of creating valuable content and growing a substantial online following.

· Strategies for chiropractors to engage their communities without the pressure of becoming global influencers.

· The significance of understanding and improving metabolic health through chiropractic care.

Dr. Geanopulos also touches on the potential for chiropractors to diversify their revenue streams and pursue personal and professional goals, such as spending extended time abroad while maintaining a virtual practice. This episode offers a fresh perspective on influence and provides actionable insights for chiropractors looking to expand their reach and impact.

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