The idea of launching a product line usually brings up one of two emotions: YAY or UGH.

(Both are entirely valid!)

If you feel more UGH than yay, I get you. I, too, dislike using the launch model in my own business.

The launch model I am referring to is one you are probably familiar with. It starts with teasing out a new product line for a few weeks before launching it live for sale at a certain time on a certain date. Usually, there is some fanfare in that build-up process and on the launch date! It might involve a mailing list, email blast, social media campaign or even the help of influencers. It tends to be a multi-faceted project and quite a bit of work concentrated on a single ‘event.’

Launching is a semi-popular approach particularly for product-based businesses and many handmade business owners enjoy it! (I’m not one of them but many sellers do love it.)

I get asked about product launching quite a bit and I’ve heard a variety of concerns. I am going to address as many of those today as possible!

For full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/154

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