Bridging B2B Marketing and Emotions
The Knowledge Project with Shane Parrish
What if people aren’t buying your product or service...
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Aug 20 2024 1h 15m
Chapter 1 2 mins
IntroChapter 2 14 mins
Positioning, explainedChapter 3 3 mins
Why is positioning important?Chapter 4 8 mins
B2B vs. B2C positioningChapter 5 3 mins
When re-positioning a product failedChapter 6 2 mins
How to identify customer's pain pointsChapter 7 3 mins
How to position a product on a sales pageChapter 8 3 mins
How technology has changed positioningChapter 9 4 mins
How to evaluate product positioningChapter 10 4 mins
Who's in charge of positioning at a company?Chapter 11 6 mins
On storytellingChapter 12 3 mins
Should a company have a point of view on the market?Chapter 13 2 mins
Dealing with gatekeepers in B2B marketingChapter 14 2 mins
Mistakes people make with positioningChapter 15 3 mins
What schools get wrong about marketingChapter 16 2 mins
Secrets of B2B decision-makingChapter 17 3 mins
On success