If you want to CRUSH IT in your next virtual buyer meeting, well then this podcast is for you. Alli Ball, Founder & Principal of Allison Ball consulting lays out five steps to creating a perfect virtual buyer pitch. And Alli knows a thing or two about pitching buyers. She's a former buyer turned wholesale consultant who has helped hundreds of emerging brands understand what it takes to get their products on the retail shelf.

She's the creator of Retail Ready, an online course for producers of packaged food products seeking to succeed at retail, and the host of the Food Biz Wiz podcast, where she shares behind-the-scenes secrets and thought processes of buyers as they asses new products for their retail operations.

Prior to launching her consulting business, Alli was essential in the development of the Bi-Rite family of businesses in San Francisco, sourcing products and consulting with hundreds of up-and-coming food businesses for years.

Lots of great information here for all emerging brands, particularly those participating in ECRM Virtual Programs.

ECRM holds more than 80 category-specific virtual sessions in which brands can have private, prescheduled face-to-face virtual meetings with buyers in food and beverage, health and beauty care, general merchandise and pharmacy and medical markets. For more information, visit ECRM.MarketGate.com

Allison Ball's Website

Check out Alli's Retail Roadmap, 9 steps to building a brand that flies off the shelf: www.alliball.com/roadmap

Food Biz Wiz Podcast

Alli Ball's Retail Ready Online Course

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