The 5 Things Your Customers Actually Want to Buy

Struggling with how to sell the benefits of your online products? Then this episode will help.

In marketing, we often hear the phrase “sell the benefits, not the features.” The truth is that it is hard to find the right benefit unless you know what your customers actually want to buy.

In this 15 minute episode, Sean Jackson details the five things people actually “want” from any product they purchase, including…

The real reason “easy” is such a powerful benefit
Why promoting physical comfort is actually a reward trigger
Why a bored customer can be a great buyer
The role of identity and social acknowledgment in marketing copy
And the tool recommendation for the week

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The Show Notes

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The original article for this show on Copyblogger, The 5 Things Customers Actually Want
Connect with Sean on Twitter

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