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The Business of Podcasting Podcast

The Business of Podcasting Podcast

49 Episodes • By The Business of Podcasting • www.valhermedia.com/podcast/...
With the podcasting space becoming increasingly crowded, shows face stiff competition as podcasters struggle to rise above the noise. How do you stand out? More importantly, how do you get the results that you want for and from your podcast? Hosted by Valher Media pillars Charley Valher and Grant ...more
Business
The Business of Podcasting Podcast
The Business of Podcasting Podcast
@thebusinessofpodcastingpodcast
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Is Your Podcast Worth The Effort? Signs It's Time To Stop Or Pivot
Has your podcast become a chore for you lately? Do y... more
Jan 31 2022 40m
Chapter 1 1 min
Welcome to The Business of Podcasting!
Chapter 2 3 mins
The question ALL podcasters need to regularly ask
Chapter 3 2 mins
Why podcasters avoid asking whether they should stop, pivot, or continue
Chapter 4 4 mins
Why Charley and Grant decided to stop their first podcasts
Chapter 5 5 mins
Different ways to pivot a podcast
Chapter 6 3 mins
When to attempt another pivot after doing one
Chapter 7 3 mins
Should you delete your podcast after deciding to stop?
Chapter 8 3 mins
Metrics to track to see if you should continue your podcast
Chapter 9 5 mins
How to know what type of pivot fits your podcast
Chapter 10 3 mins
How to know if you should stop your podcast
Chapter 11 2 mins
Biggest takeaways from the episode
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Podcast Growth vs. Conversion (And How to Balance Both)
We’ve heard so many podcasters say “I&rs... more
Jan 25 2022 39m
Chapter 1 1 min
Welcome to The Business of Podcasting!
Chapter 2 4 mins
Differentiating podcast growth vs conversion
Chapter 3 3 mins
Commons reasons for growth and conversion imbalance
Chapter 4 3 mins
Why podcasters give up before seeing returns
Chapter 5 3 mins
A podcast with the right balance between growth and conversion
Chapter 6 2 mins
Why generating revenue from sponsorships is extremely difficult
Chapter 7 4 mins
How to achieve the perfect balance between growth and conversion
Chapter 8 3 mins
Making your offer less about you and more about your audience
Chapter 9 2 mins
Are you pitching too hard in your podcast?
Chapter 10 2 mins
The risks of growth and conversion imbalance
Chapter 11 7 mins
Actionable steps for improving your growth and conversion balance
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Tactically Great, But Strategically Poor — Why Your Podcast Isn't Working
Here’s a hard, but necessary pill podcasters m... more
Jan 18 2022 41m
Chapter 1 1 min
Welcome to the Business of Podcasting!
Chapter 2 2 mins
The difference between strategy and tactics
Chapter 3 4 mins
Why so many podcasts are strategically misaligned
Chapter 4 6 mins
Example of a strategically AND tactically great podcast
Chapter 5 3 mins
Common strategic mistake Focusing on vanity metrics
Chapter 6 4 mins
Common strategic mistake Not matching content with goals
Chapter 7 4 mins
Tactical gaps most podcasters leave unfilled
Chapter 8 7 mins
How to self-audit your podcast
Chapter 9 5 mins
nbsp
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Why Video Podcasting is No Longer Optional
One of the most heated topics in the podcasting comm... more
Jan 12 2022 39m
Chapter 1 2 mins
What is video podcasting?
Chapter 2 1 min
The drivers behind the video podcasting boom
Chapter 3 1 min
nbsp
Chapter 4 3 mins
How podcast consumption has shifted
Chapter 5 2 mins
How video podcasting doubles results for only 20% more effort
Chapter 6 4 mins
nbsp
Chapter 7 1 min
Why audio-only podcasts may soon become a thing of the past
Chapter 8 4 mins
Are there risks in switching to video podcasting?
Chapter 9 1 min
Using video to attract AND nurture leads
Chapter 10 2 mins
How video decreases companies' costs on social media
Chapter 11 1 min
nbsp
Chapter 12 2 mins
nbsp
Chapter 13 3 mins
nbsp
Chapter 14 3 mins
nbsp
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Insights from Over 100 Podcast Audits in 2020
Resource Links: Valher Media Website (https://www.v... more
Nov 2 2020 21m
Chapter 1 1 min
A lot of people take a long time to get to the point
Chapter 2 1 min
Episodes have poor quality title and descriptions
Chapter 3 2 mins
Some rely on a “spray and pray” social media promotion method
Chapter 4 2 mins
There’s no email list collection to support their podcast
Chapter 5 3 mins
Most believe they are in the top 10% of their niche & have an exceptional show
Chapter 6 1 min
Hosts don’t ask the hard questions & don’t have the audience in mind
Chapter 7 1 min
The production team has no idea of what is and isn’t working
Chapter 8 1 min
Most simply measure their success based on download numbers
Chapter 9 2 mins
Podcasts need to niche down one more level
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A Simple (But Effective) Way to Get on More Podcasts with Kristin Molenaar
Resource Links: Valher Media Website (https://www.v... more
Oct 19 2020 49m
Chapter 1 1 min
What is YesBoss VA and what is it all about?
Chapter 2 2 mins
What’s going on in the podcast and guesting world at the moment?
Chapter 3 5 mins
How to start finding (and deciding on) shows to send your pitch to
Chapter 4 1 min
You don’t have to shoot for the biggest podcast shows to reach more people
Chapter 5 1 min
You don’t have to be on every platform to be successful
Chapter 6 2 mins
Tips on how (and what) to pitch once you’ve found a show to guest on
Chapter 7 1 min
Actionable advice provides heaps of value to an audience
Chapter 8 1 min
Send personalised, personable emails when pitching
Chapter 9 2 mins
Balancing your email between sounding self-serving and ‘others-focused&rsquo
Chapter 10 2 mins
How to go about aligning talking points that meet a show’s goals (and your own)
Chapter 11 3 mins
Micro-fame: The more niche your show is, the more right-fitting fans stay
Chapter 12 5 mins
How can you become a great podcast guest?
Chapter 13 4 mins
Tracking the resulting business from your guestings
Chapter 14 3 mins
Tips for staying in contact and building relationships with people whose podcast you’ve guested on
Chapter 15 4 mins
How to know if a podcast episode provided value to your audience
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It's Not Luck... Fish Where the Fish Are
Resource Links: Valher Media Website (https://www.v... more
Oct 12 2020 21m
Chapter 1 3 mins
The idea behind fishing where the fish are
Chapter 2 59 sec
Know what ‘fish’ (audience) you’re trying to catch
Chapter 3 2 mins
Defining your audience helps you figure out where to find them
Chapter 4 2 mins
What equipment do you need to catch ‘fish’ with?
Chapter 5 1 min
Hook your audience with the right types of bait
Chapter 6 2 mins
How do you reel them in skillfully?
Chapter 7 2 mins
Looking after your audience once they’ve been reeled in
Chapter 8 1 min
Measuring and weighing your catch
Chapter 9 2 mins
Keep a record of what works and what doesn’t
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A Step by Step Process for Using SEO to Grow Your Podcast with Gert Mellak
Resource Links: Valher Media Website (https://www.v... more
Oct 5 2020 1h 3m
Chapter 1 2 mins
All about Gert and SEO Leverage
Chapter 2 1 min
Is it possible for SEO to be the only podcast growth driver?
Chapter 3 2 mins
Does intent on content creation need to change to take advantage of SEO?
Chapter 4 1 min
Pick your battles always know who you can compete with
Chapter 5 3 mins
Keyword research and niche topics are key to ranking on Google
Chapter 6 2 mins
How to find out what keywords you can and can’t compete for
Chapter 7 4 mins
Podcasting for the long game vs buying a domain name with a high authority
Chapter 8 2 mins
What can podcasters do to appear more on Google searches?
Chapter 9 3 mins
Google wants to make users happy
Chapter 10 6 mins
Factors involved in competing for better ranking and visibility
Chapter 11 4 mins
Is SEO something podcasters can do themselves & what do they need to start?
Chapter 12 3 mins
What are backlinks and how important are they?
Chapter 13 4 mins
The most popular way to get backlinks is through guest posting
Chapter 14 5 mins
What’s the next step for podcasters to help them get ranked?
Chapter 15 3 mins
All podcasts can be suited for SEO... if every episode is done with intent
Chapter 16 2 mins
Not all episodes have to be ranked by Google
Chapter 17 5 mins
SEO is the key to driving traffic to your site
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What Metrics ACTUALLY Affect Podcast Rankings with Rob Walch
Resource Links: Valher Media Website (https://www.v... more
Sep 28 2020 1h 2m
Chapter 1 1 min
Podcast statistics, Libsyn, and the Spotify vs Apple podcast ‘war&rsquo
Chapter 2 2 mins
People overplay how big Spotify is (compared to Apple Podcasts)
Chapter 3 1 min
The plight of podcasts in the Youtube space
Chapter 4 1 min
Optimising your show to have bigger reach on Apple Podcasts
Chapter 5 2 mins
Ratings and reviews have no bearing on the charts
Chapter 6 5 mins
Choosing where to host your podcast is CRUCIAL (for very important reasons)
Chapter 7 2 mins
Privacy concerns with podcast hosting sites sharing your information
Chapter 8 1 min
Do the hosting companies know about the audience tracking concern?
Chapter 9 3 mins
Good and bad applications of tracking audience data (in relation to ads)
Chapter 10 1 min
Check your hosting’s policy on data and data sharing
Chapter 11 1 min
How is Overcast bringing light to a host’s privacy policies & tracking?
Chapter 12 1 min
Most brand sponsors pull back from partnerships due to privacy concerns
Chapter 13 2 mins
Can having numerous devices contribute to downloads & plays statistics on a single show or episode?
Chapter 14 1 min
What qualifies as a new ‘play’ session and is it added to the statistics?
Chapter 15 2 mins
Defining “downloads” and comparing data with the number of unique IPs
Chapter 16 3 mins
The ‘preload’ feature inflates podcast download numbers
Chapter 17 1 min
Paying ‘click farms’ can get you kicked out of Apple Podcasts
Chapter 18 4 mins
Debunking some wives’ tales about podcast statistics
Chapter 19 1 min
Episode length does nothing to boost your show’s popularity
Chapter 20 4 mins
How can you measure a show’s success?
Chapter 21 42 sec
Adapt a hybrid model to monetise your show (if you have a sizeable audience)
Chapter 22 7 mins
The future of podcasting is mobile... and Google Podcasts’ native app on Android phones
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Leveraging Multiple Income Streams for Your Podcast with Dave Jackson
Resource Links: Valher Media Website (https://www.v... more
Sep 21 2020 26m
Chapter 1 4 mins
Why Dave focused on podcast monetisation
Chapter 2 4 mins
The key factor in getting sponsors is showing that you can provide them value
Chapter 3 4 mins
Strategies that should’ve worked for monetising the book (but didn’t)
Chapter 4 4 mins
Where do most podcasters go wrong in terms of monetisation?
Chapter 5 4 mins
Making sure everyone’s podcasts win
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Why Podcasting Isn't for Everyone (and What It Really Takes to Be Successful) with Dave Jackson
Resource Links: Valher Media Website (https://www.v... more
Sep 14 2020 55m
Chapter 1 2 mins
Dave expected podcasting to grow the way it has today
Chapter 2 3 mins
Starting a podcast membership site before people knew what it was
Chapter 3 3 mins
When (and how) did podcasting gain major traction?
Chapter 4 6 mins
Traits of a successful podcast
Chapter 5 3 mins
How long do you need to podcast until it can become your full-time, revenue-generating gig?
Chapter 6 2 mins
Be yourself your audience wants to connect with you, not a copycat
Chapter 7 4 mins
How can you stand out in podcasting today?
Chapter 8 3 mins
Apples vs Oranges: Don’t compare your podcast with someone else’s
Chapter 9 1 min
Showing vulnerability can help you grow your podcast
Chapter 10 2 mins
You can technically earn money on day one, but don’t expect the ‘big bucks&rsquo
Chapter 11 2 mins
How can you discern if your show actually works and has potential?
Chapter 12 5 mins
Marks of an exceptional podcast (and the not-so exceptional)
Chapter 13 3 mins
Be the goalie of your podcast content
Chapter 14 4 mins
The future of video podcasts in comparison to audio
Chapter 15 2 mins
ldquo;Profit from Your Podcast”: Why write a book about monetisation?
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How to Get Your Podcast Back on Track After a Break
Resource Links: Valher Media Website (https://www.v... more
Sep 7 2020 14m
Chapter 1 2 mins
It’s crucial to bank 4 weeks’ worth of episodes in advance (and have consistent uploads)
Chapter 2 1 min
Bring your “A” game to get back to your former glory
Chapter 3 1 min
Having 3 episodes in advance allows more time to produce assets for marketing
Chapter 4 1 min
Boost your upcoming podcast episodes with big-name guests
Chapter 5 1 min
Double your marketing efforts to regain & rebuild momentum
Chapter 6 46 sec
Reconnect with your past guests and tap prospective new ones
Chapter 7 1 min
Conduct a marketing analysis and see what works (and what doesn’t)
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What It Takes to Have a Successful Podcast with John Lee Dumas
Resource Links: Valher Media Website (https://www.v... more
Jul 20 2020 18m
Chapter 1 2 mins
Why the Entrepreneurs on Fire podcast has become incredibly successful
Chapter 2 23 sec
What sparked his passion for podcasting
Chapter 3 2 mins
How podcasting has evolved over the years
Chapter 4 2 mins
Launching a podcast today versus then
Chapter 5 2 mins
Effective marketing avenues for podcasting in current times
Chapter 6 1 min
Is Spotify the future of podcasting?
Chapter 7 1 min
Effectivity & value: Audio vs. video podcasting
Chapter 8 2 mins
John’s favorite marketing channel (and why it should be yours too)
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Podcast Studio Upgrade - What I Bought and Why
Resource Links: Valher Media Website (https://www.v... more
Jul 6 2020 28m
Chapter 1 3 mins
Why bother upgrading?
Chapter 2 3 mins
My upgrade requirements based on need
Chapter 3 4 mins
Good audio makes all the difference
Chapter 4 6 mins
My video setup: before and after the upgrade
Chapter 5 3 mins
Software I’ve been using to make everything seamless
Chapter 6 4 mins
Your room setup can make your podcast better (or worse)
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How to Get High-profile Guests on Your Podcast with Zachary Babcock
Resource Links: Valher Media Website (https://www.v... more
Jun 29 2020 50m
Chapter 1 3 mins
What is the Underdog Empowerment podcast all about?
Chapter 2 5 mins
The process of getting access to high-profile guests for your podcast
Chapter 3 2 mins
How to decide on who to invite as a guest on your show
Chapter 4 5 mins
Using The Big Reach Tracker & getting your target guests onboard
Chapter 5 4 mins
Various ways to acquire guests’ contact details
Chapter 6 4 mins
Email Replies: When does persistence turn into ignorance?
Chapter 7 1 min
High-profile guests attract the attention of others like them
Chapter 8 1 min
Useful tactics to encourage guests to say yes to your show
Chapter 9 3 mins
Pre-interview preparations and creating a good atmosphere with your guest
Chapter 10 6 mins
Nurturing relationships and rapport beyond the podcast
Chapter 11 4 mins
Do high-profile guests affect download peaks and declines?
Chapter 12 3 mins
Taking control of the narrative and shining alongside your guest
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What You Need to Know About the Future of Podcasting - Industry Update
Resource Links: Valher Media Website (https://www.v... more
Jun 22 2020 20m
Chapter 1 3 mins
Joe Rogan’s $100 million exclusive deal with Spotify
Chapter 2 1 min
Spotify could be the biggest platform for podcasting in the near future
Chapter 3 1 min
Listening to a podcast in streaming mode could give inaccurate analytics
Chapter 4 2 mins
Omny Studio’s analytics provides great, deeper insight on your podcast
Chapter 5 3 mins
lsquo;Chartable SmartLinks’: A better tool to promote and track your podcast
Chapter 6 1 min
High-quality content will get you ahead in the industry
Chapter 7 1 min
Podcast ads will get a bigger space to play in
Chapter 8 2 mins
Video podcasting is the future
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Copywriting Pro Reveals His Secret to High-converting Podcast Titles with Adil Amarsi
Resource Links: Valher Media Website (https://www.v... more
Jun 15 2020 1h 19m
Chapter 1 2 mins
A common mistake people make when writing podcast titles
Chapter 2 4 mins
The value of stand-out titles accompanied by good SEO
Chapter 3 5 mins
Adil’s process for creating high-converting podcast titles (Method 1)
Chapter 4 1 min
A complex, highfalutin title isn’t always the best route
Chapter 5 1 min
Cases when jargon (niche-specific words) in titles work
Chapter 6 5 mins
A second method to capture audience intrigue in your titles
Chapter 7 5 mins
Examples of podcast titles that work
Chapter 8 5 mins
Building listeners’ eagerness to uncover what’s inside the episode
Chapter 9 2 mins
Include ‘tangibles’ in titles to add intrigue to your episode
Chapter 10 5 mins
Creating subject lines for email are different from making podcast titles
Chapter 11 3 mins
An approach to writing effective emails
Chapter 12 4 mins
Entice people to listen to your podcast through a short, intriguing video ad
Chapter 13 5 mins
Story-driven emails and content
Chapter 14 9 mins
If you’re telling a story, make it relatable & believable
Chapter 15 12 mins
If you’re a beginner story-teller, where should you start?
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A Podcaster's Guide to Crushing It on YouTube Ads with Tom Breeze
Resource Links: Valher Media Website (https://www.v... more
Jun 8 2020 1h 10m
Chapter 1 6 mins
Look at Youtube ads from a different perspective
Chapter 2 4 mins
Strategies for promoting your podcast & getting exposure on Youtube
Chapter 3 8 mins
Lay the foundation of interest by knowing what people want
Chapter 4 49 sec
Things to consider when creating an ad for an episode
Chapter 5 10 mins
Using the A.D.U.C.A.T.E. System
Chapter 6 2 mins
The difference between Facebook & Youtube content (ads, consumption & lifespan)
Chapter 7 3 mins
Start creating ads for your best episodes no need to take everything on!
Chapter 8 6 mins
The million dollar tip: How to tackle keyword targeting on Youtube
Chapter 9 1 min
The ‘Custom Affinity Audience’ method
Chapter 10 2 mins
Google knows everything utilise their suite of apps
Chapter 11 5 mins
Knowing the value (and metrics) of the podcast is key to its growth
Chapter 12 3 mins
Youtube or your website: Where should you direct your audience to?
Chapter 13 3 mins
Having an audio & video podcast alongside an organic Youtube channel
Chapter 14 3 mins
Modeling the ‘panel analysis format’ for deeper topic podcast episodes
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Results and Thoughts From Spending $10,000 Promoting Podcasts With Twitter Ads
Resource Links: Valher Media Website (https://www.v... more
Jun 1 2020 30m
Chapter 1 3 mins
Why work with Twitter ads?
Chapter 2 3 mins
Specific ad targeting on Twitter
Chapter 3 2 mins
Choosing what content to promote from your podcast
Chapter 4 1 min
Gain attention by short & punchy curiosity-based tweets
Chapter 5 1 min
The Big ‘B’: Budget (and Strategy)
Chapter 6 50 sec
Twitter is a great way to grow your podcast depending on your niche
Chapter 7 1 min
The remarketing platform on Twitter
Chapter 8 1 min
The results of using Twitter ads
Chapter 9 3 mins
The pros of advertising on Twitter
Chapter 10 1 min
The cons of Twitter ads
Chapter 11 5 mins
To do, or not to do? (The Verdict)
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Unique and Powerful Facebook Ad Strategies To Grow Your Podcast With Kim Barrett
Resource Links: Valher Media Website (https://www.v... more
May 25 2020 45m
Chapter 1 1 min
A brief look into Kim’s business and podcast
Chapter 2 2 mins
The relationship between paid ads & podcasting
Chapter 3 3 mins
Does publishing natively on certain platforms matter?
Chapter 4 2 mins
Kim’s three-pronged approach to running ads on Facebook
Chapter 5 3 mins
Is there a minimum spend to get results on Facebook ads?
Chapter 6 3 mins
Is organic still effective, or is it all paid ads now?
Chapter 7 4 mins
Targeting different mobile users as another audience set
Chapter 8 3 mins
When something works, try repeating the process with tweaks every time
Chapter 9 4 mins
Other strategies to experiment with for podcast visibility & growth
Chapter 10 3 mins
Be intentional & focused rather than generic & broad when creating ads
Chapter 11 2 mins
Comparing platforms in terms of ad performance
Chapter 12 1 min
Start with where your audience is at
Chapter 13 1 min
Youtube ads is a whole different playing field
Chapter 14 4 mins
Advertising mistakes to avoid and stay away from
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How To Plan, Prepare and Execute a High-quality Podcast Interview With Jaryd Krause
Resource Links: Valher Media Website (https://www.v... more
May 18 2020 47m
Chapter 1 3 mins
Avoid these three things when conducting interviews!
Chapter 2 5 mins
An approach to selecting guests and topics for your show
Chapter 3 2 mins
Topic first, guest selection later?
Chapter 4 4 mins
The next steps after finding a guest and topic
Chapter 5 1 min
Be intentional about what your audience takes away from an episode
Chapter 6 4 mins
lsquo;Hero stories’ could use up time that’s better spent on the good stuff
Chapter 7 3 mins
Preparations before hitting ‘Record&rsquo
Chapter 8 2 mins
Share the ‘shine’ and authority between you & your guest
Chapter 9 2 mins
Help make better guests: share your show’s information & objectives
Chapter 10 2 mins
Balance ‘shine’ by adding value & asking the right questions
Chapter 11 2 mins
Common mistakes made during interviews
Chapter 12 4 mins
Jaryd’s post-interview routine
Chapter 13 2 mins
Provide an easy way for guests to share their episode on socials
Chapter 14 2 mins
Create a great relationship with both your audience and your guest
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3 Steps To Creating Powerful Stories in Your Podcast With Adil Amarsi
Resource Links: Valher Media Website (https://www.v... more
May 11 2020 50m
Chapter 1 6 mins
His career and the Adil Amarsi Unplugged Podcast
Chapter 2 2 mins
The beginning of “StorySelling&rdquo
Chapter 3 4 mins
Using storytelling to build trust & communication with your audience
Chapter 4 2 mins
Adil’s 3-Step Framework to finding unlimited stories for your podcast
Chapter 5 1 min
What was my greatest defeat that led me here?
Chapter 6 6 mins
What was the point of no return/your victory?
Chapter 7 3 mins
How did I go from defeat to victory?
Chapter 8 1 min
Choosing a great headline for your episode
Chapter 9 5 mins
Never use these two words on your episode title!
Chapter 10 2 mins
The 3 types of headlines that actually work
Chapter 11 2 mins
Don’t combine all three headline types!
Chapter 12 7 mins
How you can get better at writing headlines
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Charley's Biggest Podcasting Failures (and How To Overcome Them)
Resource Links: Valher Media Website (https://www.v... more
May 4 2020 40m
Chapter 1 5 mins
Struggles & mistakes to avoid on the tech side
Chapter 2 1 min
A foolproof plan to prevent making tech mistakes in the future
Chapter 3 2 mins
Content Failures: Be purposeful and get to the point!
Chapter 4 1 min
Be yourself… people can weed out fakes
Chapter 5 3 mins
Big-name guests are great just don’t get too starstruck!
Chapter 6 1 min
Don’t be the “yes” guy contribute your own thoughts to add value
Chapter 7 2 mins
Prepare, research, repeat
Chapter 8 3 mins
Promotion & marketing blues to watch out for
Chapter 9 1 min
Email lists are important to reaching more people & engaging your audience
Chapter 10 2 mins
Involve your guests in promoting their episode
Chapter 11 1 min
Content quality makes all the difference
Chapter 12 3 mins
Strategic failures when podcasting
Chapter 13 2 mins
nbsp
Chapter 14 4 mins
Actively present a call to action
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How To Get Your Guests To Promote Your Podcast With Rob & Kennedy
Resource Links: Valher Media Website (https://www.v... more
Apr 28 2020 35m
Chapter 1 2 mins
The process of preparing guests and having them on your show
Chapter 2 6 mins
Emailing guests & making sure they’re prepared prior to the interview
Chapter 3 3 mins
What happens if a guest doesn’t complete a calendar booking?
Chapter 4 2 mins
Have a great post-interview process
Chapter 5 2 mins
Pre-show preparations for interviews
Chapter 6 3 mins
A genius way to build rapport with your guest
Chapter 7 2 mins
How the marketing of an episode plays out
Chapter 8 3 mins
A brilliant strategy for getting high-caliber guests on your show
Chapter 9 2 mins
Staying connected with a guest even after they show up on your podcast
Chapter 10 4 mins
Create podcast episodes that are evergreen!
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Cutting Through The Noise by Being Different With Rob and Kennedy
Resource Links: Valher Media Website (https://www.v... more
Apr 21 2020 40m
Chapter 1 3 mins
What exactly are The Email Marketing Show & ResponseSuite?
Chapter 2 2 mins
The transition from general marketing to a focused niche
Chapter 3 1 min
How can you come up with podcast topics?
Chapter 4 1 min
Having a balance between being a “solo show” and an “interview show&rdquo
Chapter 5 3 mins
How to manage interviews when you have 2 hosts
Chapter 6 1 min
The “Yes, and…” game
Chapter 7 3 mins
Building rapport through humour
Chapter 8 6 mins
The great relationship between podcasting and email marketing
Chapter 9 2 mins
Is there merit in building a list through other platforms to grow your show?
Chapter 10 2 mins
Social media is your audience-building channel; podcasts, your relationship-builders
Chapter 11 5 mins
The process of preparing guests and having them on your show
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