The Business of Podcasting Podcast
Resource Links:
Valher Media Website (https://www.v...
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Sep 28 2020 1h 2m
Chapter 1 1 min
Podcast statistics, Libsyn, and the Spotify vs Apple podcast ‘war&rsquoChapter 2 2 mins
People overplay how big Spotify is (compared to Apple Podcasts)Chapter 3 1 min
The plight of podcasts in the Youtube spaceChapter 4 1 min
Optimising your show to have bigger reach on Apple PodcastsChapter 5 2 mins
Ratings and reviews have no bearing on the chartsChapter 6 5 mins
Choosing where to host your podcast is CRUCIAL (for very important reasons)Chapter 7 2 mins
Privacy concerns with podcast hosting sites sharing your informationChapter 8 1 min
Do the hosting companies know about the audience tracking concern?Chapter 9 3 mins
Good and bad applications of tracking audience data (in relation to ads)Chapter 10 1 min
Check your hosting’s policy on data and data sharingChapter 11 1 min
How is Overcast bringing light to a host’s privacy policies & tracking?Chapter 12 1 min
Most brand sponsors pull back from partnerships due to privacy concernsChapter 13 2 mins
Can having numerous devices contribute to downloads & plays statistics on a single show or episode?Chapter 14 1 min
What qualifies as a new ‘play’ session and is it added to the statistics?Chapter 15 2 mins
Defining “downloads” and comparing data with the number of unique IPsChapter 16 3 mins
The ‘preload’ feature inflates podcast download numbersChapter 17 1 min
Paying ‘click farms’ can get you kicked out of Apple PodcastsChapter 18 4 mins
Debunking some wives’ tales about podcast statisticsChapter 19 1 min
Episode length does nothing to boost your show’s popularityChapter 20 4 mins
How can you measure a show’s success?Chapter 21 42 sec
Adapt a hybrid model to monetise your show (if you have a sizeable audience)Chapter 22 7 mins
The future of podcasting is mobile... and Google Podcasts’ native app on Android phones