Whether you’re a fan or not, you can’t deny the absolute juggernaut that has been the Wicked movie press tour.

After kicking off in Australia earlier this month, the cast of the Broadway adaptation have been going viral while chatting with the media and public about the film.

Headlined by Ariana Grande and Cynthia Erivo, the press tour has copped some flak for being cringey and over the top, amid viral videos of reporters crying in interviews to ridiculous platitudes about “holding space” for the lyrics of the movie’s title track Defying Gravity.

On today’s episode of The Briefing, Sacha Barbour Gatt is joined by Justin Hill, host of LiSTNR’s The Streaming Service, to break down the insanity of the Wicked press tour and explain why it’s got people so riled up.

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