In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches.

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Links mentioned in this episode:

Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
Listen to episode 720 to get to know Kwadwo

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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