Timestamps:

6:45 - What is microencapsulation used for?

13:58 - Choosing a use case vs covering operating expenses

21:53 - Why trust matters most in B2B

27:04 - Why hire an external CEO

28:50 - Founders take themselves too seriously

This episode was sponsored by NordPass. Use code “swisspreneur” at checkout to get 30% off Business and Teams plans.

About Alessandro Ofner:

Alessandro Ofner is the co-founder and co-CEO of Microcaps, a startup developing breakthrough technology to naturally encapsulate ingredients and fragrances into visually appealing micro-capsules. He holds a PhD from ETH and started his company in 2018, as soon as he finished his postgraduate studies.

Microcaps’ use cases range from nutrition (natural encapsulation of nutrition products to protect ingredients and improve performance), to cosmetics (encapsulation solutions for ethanol-free perfume and serum products) and pharmaceuticals (a patented approach to sustained release with oral and injectable application). To protect their product, they’ve successfully applied for 11 different patents, which makes it so that their partners don’t have to worry about copycats.

The cover portrait was edited by⁠ ⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠.

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