Sports In The Making
Allyson J. Davis - Marketing, Media and Production Executive
00:00:00 Introduction To Allyson J. Davis00:01:30 Wh...
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Sep 15 2022 1h 23m
Chapter 1 1 min
Introduction To Allyson J. DavisChapter 2 24 sec
What Allyson is doing currentlyChapter 3 2 mins
What her responsibilities are as a marketing executiveChapter 4 2 mins
How the media landscape has changed with marketingChapter 5 2 mins
How Allyson got into sports and then went into the marketing side of the businessChapter 6 39 sec
How important it is for someone to love sports when working in sportsChapter 7 4 mins
How she got started working in sports mediaChapter 8 34 sec
How she became the Director of Marketing for Fox Sports in Los AngelesChapter 9 1 min
What goes into branding and rebranding a sports networkChapter 10 1 min
What goes into marketing a sports network outside of what we see on televisionChapter 11 1 min
How marketing returning to a grass roots level again and digital is in a bit of disarrayChapter 12 1 min
Where ideas for marketing campaigns come fromChapter 13 2 mins
The way marketing has been done in the past few years is now changing because of privacy concerns and making connections with people without technologyChapter 14 3 mins
What a garden wall is for content and marketingChapter 15 1 min
How different E! Entertainment was from sportsChapter 16 1 min
Some of the challenges being an entrepreneur with her own marketing agencyChapter 17 5 mins
How Allyson got back into sports and started working at Universal Sports NetworkChapter 18 3 mins
How important networking is in this (and any) industryChapter 19 2 mins
What Universal Sports Network was for viewers and what it meant to AllysonChapter 20 2 mins
How athletes qualified for the Olympics and watching on USN; some of the things viewers would see on the networkChapter 21 2 mins
How Allyson marketed USN to drive viewers with marquis events such as Rugby World Cup and the Boston MarathonChapter 22 2 mins
How the 2013 tragedy of the Boston Marathon affected marketing effortsChapter 23 49 sec
Photos of the 2014 Boston Marathon (on the video podcast)Chapter 24 2 mins
How the production and marketing team came together to help in the healing processChapter 25 2 mins
What VP of Integrated Marketing is with Red Bull and what some of those responsibilities wereChapter 26 49 sec
What the difference is between a brand and marketingChapter 27 1 min
What responsibilities are of a VP/ExecutiveChapter 28 59 sec
What she’s doing with cycling with her new position at Impact PartnersChapter 29 49 sec
Photos of tv truck at Boston MarathonChapter 30 6 mins
How she connected with the documentary on the Women’s Tour de FranceChapter 31 4 mins
What the difference between the men’s version of the Tour de France and the women’s versionChapter 32 1 min
What the response to this year’s edition of the Women’s Tour de France wasChapter 33 1 min
Distribution strategy of the documentary, “Uphill Climb” and what the mission of the documentary is aboutChapter 34 54 sec
What will be in the filmChapter 35 2 mins
What Impakt Partners is all aboutChapter 36 54 sec
How important sports are for women in the C-SuiteChapter 37 1 min
Allyson’s favorite sports moviesChapter 38 1 min
Allyson’s advice for people who want to get into sports marketingChapter 39 1 min
Thanks & Wrap Up