Global communications consultancy Ketchum recently published a wide-ranging research study on the attitudes and beliefs of Gen Z about food. The report, “The Gen Z Say/Eat Gap,” expands on Ketchum’s legacy of food insights, intelligence and landmark research and provides guidance for food companies and communicators on how to connect with Gen Z successfully. Ketchum’s research also looked at Gen Z RDs and nutrition students and identified differences in motivations, preferences and behaviors of Gen Z RDs and nutrition students compared with other generations of nutrition professionals. Ketchum's report "Tomorrow's Dietitian: A First Look at Gen Z RDs" offers a preliminary look at 10 different areas that are important considerations for nutrition professionals across a wide range of professional settings.

Tune into this episode to learn about:

· Gen Z consumer insights

o the “say/eat” gap and factors that influence purchase decisions

o why Gen Z feels pressured about their food choices and the sources of pressure

o what leads to negative emotions about food

o if they are cooking differently from their parents

o if their childhood diet impacts their current eating pattern

· Gen Z RD insights

o career motivations

o their interest (or lack thereof) in diet culture, plant-based and culinary nutrition

o what earns their trust

o generational tension and shared concerns

· tips for communicating nutrition to Gen Z audiences

· the RD’s SciVantage and 3 steps to a productive conversation

· how to get more information and access the full report

Full shownotes, transcript and resources at: https://soundbitesrd.com/257

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