I have a friend whose name is Greg Hickman and had shared something on his Instagram or social media.

He published something in the past month that hit home and I wanted to share it with you.

It led me down to a revelation; it is something that I’ve always known but never formalized.

I will formalize it today, and let’s talk about the number one reason people consistently struggle to sell coaching programs and courses.

You will learn a key lesson here.

You’ll Discover

If you help your clients achieve a transformation, you are a service provider. [3:02]
You need to be an expert marketer. [5:28]
You are a service provider whether you like it or not. [5:46]
The number one objection people have to buy training programs is that they don’t want to do it themselves. [7:52]
You can sell up if you speak to yourself like a coaching program. [9:53]

...And much more!

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