I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, then it could be time to switch up what you offer. So, in today's episode, I'm sharing some new ways to think about niching.

- How asking yourself some big questions will help you to shift who your business attracts, such as "how niche is too niche?" and "won't niching limit my business?".
- How thinking about what your business sells (and to who) will help you to clarify your own niche.
- The 3 different ways to niche your business and the people this will attract.
- How niching can help you stand out in an otherwise crowded, oversaturated online world.

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