Struggling to price your services as a beauty professional? Fear not! This episode is packed with insights on overcoming the fear of raising your prices and embracing your worth. We dive into the reasons behind discounted service prices, figuring out your cost per hour, and the impact of inflation on our industry. Plus, discover the fascinating 'lipstick effect' and why people still indulge in luxurious services, even during tough economic times.

Taking care of yourself and investing in your future as a beauty professional is crucial, not only for you but also for your clients. We discuss the importance of specializing and niching down, allowing you to charge more for your services and establish yourself as an expert. Learn about fearless business pricing strategies, how to confidently raise your prices while understanding your costs, and ensuring profitability. Be prepared for those essential conversations with clients about pricing changes and take control of your financial success as a stylist!

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