An interview with Matt Briel from Lulu about the book business and why books can potentially add a new revenue source to your online business.

The Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content. Having a book can help you land the speaking gig of your dreams, spark a new funnel of prospective clients, or take what you already have and create a digital product. But honestly, the book process can be daunting.

At a conference last year I came across Lulu. I had no idea who they were and struck up a conversation with one of their team members. They had examples of how content creators had taken their expertise and created books, journals, planners and more. I instantly knew we had to turn our Simple Pin Planner into a physical copy.

Whether you already have content prepared or you’re starting from scratch, either way, getting your expertise into a printed book with Lulu has never been easier and more profitable. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. We use the Shopify integration and it’s slick! You keep 100% creative control, 100% of your customer data, and 100% of your profits. Create a free account today at Lulu.com to get started.
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