Would you like to find a subtle way to get your message across without selling or sounding pushy? If so, you might want to use the secret weapon of creating curiosity.

In this on-air coaching call, Nikki and an amazing Sales Maven Society member Tracey Wheeler explore ways to create curiosity during networking events.

Tracey, the owner of Sunny Virtual Business Support, provides virtual bookkeeping and business support for service-based entrepreneurs across the country from her base in Henderson, Nevada.

In this call, Nikki and Tracey explore effective communication strategies to drive sales, particularly in networking situations. Tracey seeks advice on how to invite potential clients for discovery calls without coming across as pushy.

Nikki shares the importance of creating curiosity and with specific techniques for engaging prospects. They discuss the "three, two, one" approach to networking and the concept of the "strive five" - an ideal list of people to connect with strategically.

They cover tactics like tailoring your introduction to serve the listener, asking for referrals, and offering to be a resource. Nikki emphasizes the value of having clear goals and a structured approach to achieve excellent results in networking and sales.

If you're ready to improve your networking skills and learn how to turn connections into clients, this episode is for you! Listen in to discover how small changes in your approach can lead to significant impact and business growth.

Tracey Wheeler is the owner and Chief Happiness Officer at Sunny Virtual Business Support, specializing in virtual bookkeeping for service-based entrepreneurs. A Certified QuickBooks ProAdvisor, she holds a Bachelor's in Interdisciplinary Studies with a focus on communication and small business entrepreneurship, along with an MBA.

With over 15 years of experience, including work at the IRS, Tracey's background spans the entertainment, hospitality, and government sectors. She is dedicated to delivering exceptional customer experiences by staying updated on industry trends and pursuing ongoing professional development.

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance toJoin Our Sales Coaching Community | Sales Maven Society boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

In This Episode:

[00:55] - Amazing Sales Maven Society member, Tracey Wheeler and her cat are here today.

[01:14] - Tracey shares a little bit about herself and her business, Sunny Virtual Business Support where she provides virtual bookkeeping and business support for service based entrepreneurs.

[02:54] - When tax time rolls around, and the entrepreneur has a spreadsheet and a box of receipts their CPA will tell them they need a bookkeeper, that's when they call Tracey.

[03:31] - Nikki thinks having a bookkeeper is a game changer. She received advice early on to get a bookkeeper, and she's never looked back.

[04:32] - Having a bookkeeper relieves so much stress and is worth every single dollar.

[06:35] - Tracey is a virtual bookkeeper located in Henderson, Nevada. She helps people from all across the country. She uses Slack and Zoom to communicate with her clients.

[07:26] - Tracey exudes so much positive energy that Nikki feels happier every time she sees her on a call or has a question from her.

[07:56] - In this coaching call, Tracey wants to know how to communicate in a way that will drive sales. She attends networking events and would like to invite people for a discovery call but doesn't want to seem pushy.

[08:28] - Nikki's advice is first and foremost to create curiosity. Are you talking to someone who it's nice to be in the group with or are you talking to a prospective client?

[08:42] - Nikki shares a couple ways to create curiosity. When it comes to the question of what you do, ask the person first so you can respond with what you do in a way that will help them.

[09:11] - Talk about what you do in a way that serves people like this prospective client.

[10:37] - You could also say something like, "I provide bookkeeping services. Who do you know that might benefit from what I provide?"

[11:07] - You can also say something like, "Is there ever an opportunity I could be a resource or provide value to you?"

[11:39] - Create curiosity in the way you answer questions.

[12:51] - When networking, have some specific goals and objectives in mind before you go into the room.

[13:08] - Nikki talks about the three, two, one of networking. This involves connecting with three new people, deepening a relationship with two people, and inviting one of them to have a conversation outside of the group.

[14:01] - Nikki talks about the “strive five", an ideal list of people that you would like to get to know better. Once you have your ideal list,

purposely put yourself in situations to deepen rapport with them.

[15:35] - We learn a strategy that Nikki would use to invite someone to meet early for a drink before the event; these people would often turn into clients or open other doors.

[18:19] - There's a structure to excellence. If you want to achieve excellent results, have some type of structure.

[19:12] - Continue to move towards the outcome that you want and be strategic.

[19:34] - Tracey shares how the group coaching within the Sales Maven Society has benefited her. She learns so much by listening to other people's questions and Nikki's responses.

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Find Nikki:

Nikki Rausch

nikki@yoursalesmaven.com

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To download free Resources from Nikki: www.yoursalesmaven.com/maven

Find Tracey:

Sunny Virtual Business Support

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