As a nascent industry, carbon dioxide removal is often misunderstood by the general public.

And that makes CDR humor very niche. Maybe only 5% of people will understand it, but those who do really, really appreciate it.

Just go to a Halloween party dressed as the Climeworks stock photo, and you’ll see what we mean.

Jack Andreasen serves as Manager of Carbon Management in US Policy and Advocacy at Breakthrough Energy, an organization committed to scaling the technologies we need to reach net-zero emissions by 2050. He is also a prolific writer of memes in the CDR space.

On this edition of the Reversing Climate Change CDR Happy Hour, Nori Meme Lab colleagues Ross and Siobhan sit down with Jack to discuss what drew him to carbon dioxide removal and describe his role in ‘carbon middle management’ at Breakthrough.

Jack shares his frustration with having to defend CDR in conversations with people outside the space, explaining how he thinks about the criticisms of direct air capture and the misinformation perpetuated by the mainstream media.

Listen in to understand the range of opinions around the visual aesthetic of solar or wind farms versus DAC machines and get ideas for creating your very own meme-inspired CDR Halloween costume!