In today’s episode: a renegade Roomba terrorizes the studio, we get a visit from a gentle giant (Queenie), and we get down and dirty on the ins and outs of podcast monetization.

I’m joined with Colin Thomson, CEO of Kast Media. He shares his story from being the host of a small niche show to founding one of the most influential up-and-coming networks in the podcast industry.

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What We Discuss with Colin Thomson

How we met
Colin's podcast history & founding KM
3 ways you can monetize your podcast
Offering premium subscriptions
Why it's tricky to get sponsors under 50k downloads per episode
Why you may consider joining a podcast network
How big a show should be to join a network
The typical demo of the average podcast listener
Surprise visit from Colin's dog
Hypothetical case study - Bob the plumber
Where podcasts sit in the sales funnel
How to leverage a podcast to grow your business
Sharing our personal podcast listening habits
What do we say to the person that doesn't get podcasting
How to produce a narrative show the smart way
Why 1 million downloads is INSANE for podcasting
Podcast earning potential
Hypothetical breakdown of podcast income streams
The KM 360 deal business model
The ad sales process & what you can do as an independent podcast producer

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