HOT TAKE: Hard work is not required for you to have a massively successful business.

The corporate world has trained us to romanticize the idea of working 80-90 hour weeks, maybe making six figures, but being stressed out and not having time for our family, friends, or the things that we love.

We call it hard work, but there is a big difference between working hard and working efficiently.

When I first started my business, one of my ultimate goals was to have more time freedom. I didn’t want to be trapped behind a desk or sitting at a computer for 50+ hours a week just to feel exhausted at the end of the day and like I didn’t have enough time to spend with my family or to do the things I wanted to do.

Recently, I read the book The 4-Hour Work Week by Tim Ferris. In it, he talks about the 80/20 rule, which is the concept that 20% of the work we do achieves 80% of our results.

Imagine working an 80-hour week, and only 20% of the work that you do actually moves the needle for your career.

What if there was a way to create incredible results by working smarter?

If you’re ready to learn why I no longer place value on hard work but on results, growth, and efficiency in a business and why the real flex is working LESS and making MORE, then this episode is for you.

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