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Trump and Harris’s podcast audience size

Edison Research has released a study showing the comparative difference between Trump and Harris appearances on podcasts before the election. Trump spoke to over three times the number of listeners, says the data.
Acast has tweaked its free podcast hosting plan. It used to offer unlimited episodes; it now offers up to five; and there are adjustments to website and embed player customisation options. “We're making these changes to ensure we can continue providing reliable, high-quality hosting services for the long term,” said an Acast spokesperson. “Like many platforms, we've found that a balanced approach between free and premium features helps us invest in better infrastructure and support.”
Acast has also launched a campaign showcasing the effort and research that goes into delivering trusted news content. The Podcasts You Can Trust campaign includes videos with Tortoise Media, The Guardian, the FT, The Telegraph and The Times.

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Spotify probably emailed you yesterday with details of its new video clips/thumbnails feature. Headliner has worked with Spotify to produce a guide on how to produce them.
Realm has added the Countdown Network to its roster for sales and distribution.

Moves and Hires

Craig Stein has been hired by AdResults Media as SVP of Media Planning. He joins from consultancy R3.

Tips and tricks

Evergreen content is a great way to make valuable content for your show. In a new article, Philip Pape explains how to create episodes that are relevant a month, a year, even ten years from now. How I make Wits & Weights tells us the details in full.

Podcast News

The Good Whale is new from Serial today. Fans of the movie “Free Willy” are outraged to learn that the real whale who played Willy lives in a tiny pool at an amusement park in Mexico City. So well-intentioned experts embark on an epic science experiment to try to teach one celebrity orca how to be free — while the world watches.
Headgum are making you an offer you can't refuse - a new comedy podcast called Chicken Podmesan. NYC-based comedians, Dan Licata (SNL, Late Night with Seth Meyers) and Nick Naney (The Tonight Show) are hosting the six-episode part improv / part interview comedy series, where they play characters interviewing Italian-American figures and comedians, discussing all aspects of Italian American life - from the food and their family antics to why there are so many guys named Tony.
The author of a new "how I make" article, Philip Pape, highlights Wits & Weights - a show which cuts through the noise, and deconstructs health and fitness with an engineering mindset to help you develop a strong, lean physique without wasting time.

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