This is sponsored by CoHost. Discover what drives podcast downloads with CoHost's Tracking Links, a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies: sign up for a free 7-day trial.

Visit https://podnews.net/update/podpage-listener-surveys for all the links, and to get our newsletter.

Exclusive: Podpage has added a listener survey tool for anyone using its podcast website service. It uses standard questions inspired by Tom Webster’s The Audience is Listening, and you can add your own questions should you require.
Exclusive: The Wondery/Novel show Kill List - an five-year investigation into the targeting of hundreds of innocent people on a murder-for-hire website - is to have a live show in London, on Dec 3. Tickets went on sale this morning; host Carl Miller and producers Caroline Thornham and Tom Wright will share backstories of how the show was made, with audio clips, outtakes, and Q&A.
Quill and Ipsos have published the 2024 Podcast Marketing Trust Index report. 56% say an endorsement by podcast hosts influences their trust in a product or service.

Classifieds - your job or ad here

Free Podcast Growth Workshop 🔥🎧🔥 November 19th — This FREE Podcasting Business School workshop will teach you about 10 mistakes that podcasters should avoid that will negatively impact your podcast growth numbers. Show up for live training and Q&A!

LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! luisguerramusic@gmail.com

From casual listener, to super fan. — Join Stevie Manns from BlackRock at Lower Street Office Hours on Nov. 13 to learn how to use employee advocates for brand awareness and favorability. Registration is free.

iHeart released its Q3/24 financials. Podcast revenue, at $114mn, was up 11% year-on-year; and now accounts for 11.3% of the company’s total. The company is paying more in podcast revenue sharing, however.
Auddia released its Q3/24 financials. The company, which makes an ad-skipping radio and podcast app, made a loss of $1.9mn. The financial notes say that the company has a total debt of $87mn, and needs to raise more money to keep trading after Q1/25. It has raised $10.4mn this year so far.
The New York Times released its Q3/24 financials, too. Podcasting is only mentioned twice in the prepared remarks: “We also began experimenting to make audio a more direct driver of subscriptions with new paid offerings available through Spotify and Apple.”
In the the UK, there are 967,000 people who listen to podcasts, but don’t listen to any radio. (12.6mn people listen to podcasts each week as a whole.)
McAfee has released a tool that “flags AI-generated audio within seconds”. The launch of McAfee Deepfake Detector is part of McAfee’s Smart AI Hub.
Podsift, a tool that summarises podcasts, has now incorporated 250 podcasts into its service.
Podcast Bestie, a newsletter and podcast for independent creators, is celebrating its third anniversary. The newsletter, written by Courtney Kocak, now has over 5,000 subscribers.
Manchester’s Crowd Network has expanded, hiring two new video producers.
Global’s DAX has been appointed Deezer’s exclusive ad partner in the US. Deezer was with Targetspot.
Streamyard has updated its terms, according to an email to users. For free users, it now plans to delete all recordings after 12 months (the previous terms just said they could delete them at any time if they wanted). The company increased its monthly pricing by 80% in September.

We last updated The Podnews Ranker in July 2022, but given All The News, it’s probably time to see it back again. We use it to measure the gender balance of the people we mention: and our gender balance of stories over the last 90 days, it reports, was 39% female. The page places this in context with other parts of the podcast industry.

The Tech Stuff

If you’re a podcast host, we calculate you’ll be serving each active podcast RSS feed 42,000 times a day. So, we assumed that all podcast hosts are making it easier to spot when a feed has been updated - or, are using compression to significantly lower bandwidth bills. After testing each podcast host’s RSS feeds, we were surprised at how many don’t support compression - or the last-modified header.
Are you seeing Apple Podcasts reject more of your own VTT transcripts lately, and insisting on using its own? We’d be curious to know. Drop us an email?
From the archive: incognito mode for podcasting?

Tips and tricks

There are some excellent books about podcasting out there, so we’ve put together a list. (Got any favourites we’ve missed? Hit reply and let us know).

Podcast News

In 2023, there were 656 mass shootings in the United States. The one in Lewiston, Maine on October 25, 2023 was the deadliest. It may have also been the most preventable. One year later, Breakdown explores the missed opportunities to prevent the shooting, the role of guns and hunting in Maine’s politics, and the aftermath for shooting victims, some of whom were deaf and hard of hearing. It's a limited-series from Maine Public Radio, the Portland Press Herald and FRONTLINE, the award-winning PBS investigative documentary series.
Hollywood's biggest night is also the most baffling - the film frequently hailed as the “Greatest Film of All Time” didn’t take home the Oscar; and two of the Top 100 American Films of All-Time were overlooked for nominations in the same year. OSCARS... What Were They Thinking?! is new today, with historical insights, engaging discussions, and never-before-heard stories
The Binge Crimes: Lady Mafia started this month - a podcast that explores the world of Orange County, CA high powered lawyer Sara King, who was accused of scamming investors out of $10 million before her story was splashed across the headlines. The show features Sara King herself, speaking for the first time - who says she's no con artist.
Mark Lombardi's intricate drawings traced hot money, from Cold War funding to the heroin trade. But his most dogged scrutiny fell on the Bank of Credit and Commerce International, a global money laundry bankrolling fraudsters, smugglers, and CIA operations abroad. A new show from Project Brazen, The Illuminator: Art, Conspiracy and Madness asks whether that was why he was found dead at 48.

Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Simplecast, Steve Lack: Audio, Audiohook, Podscribe, RedCircle, audioBoom, Cohost, SALT, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, We Edit Podcasts, Knucklehead Media Group, Libsyn, Disctopia, Podpage websites

Silver supporters: Storic Media, Audacia Audio, Bumper, Magellan AI, SoundStack, Voxtopica, Frequency, Podium , Deepcast, PlayPodcast, The Roost, Cloud10, Huberman Lab, POW PR, ARN's iHeartPodcast Network Aust, Red Seat Ventures, The Podcast Haven, Gumball, Truefans, Tink Media, Ausha, Jonekiri, Storyboard, Gilded Audio, Podcastpage, Message Heard, Health Podcast Network, Podcast Taxi, Rhapsody Voices, Ossa Collective, Wondery, Sonic Influencer Marketing, Zvook, matchmaker.fm, Headliner, Heartcast Media50, Rephonic, Blubrry, Lemonada Media, Double Elvis Productions, Castos, Oxford Road, Transistor, Optimal Living Daily, Diversion Podcasts, Jam Street Media, Content10x, StreamGuys, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, School of Podcasting, Podigy, Revolver Podcasts, Lower Street, Podcast Movement, Sonix, Adopter Media, Edison Research, Signal Hill Insights

Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Neil Mody, David Lloyd, Lindsay Graham, Steven Goldstein, Matt Wade, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Liz Covart, Owen Grover, Justin Jackson, Karen Jackson, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Mike R, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Steve Stewart, Pete Morgan, Jody Avirgan, Joe Stone, ShEvo (Sheila Dee & Evo Terra), James Atkinson, Helene Pawlitzki, Buzz Knight, Graeme Klass, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Stew Redwine, Dave Beasing, Meggan Ellingboe, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Alicia Mackey Huber, Paul Vogelzang, Vanessa Harris, Rekha Murthy, Mohammad Ali, Suzanne Schultz, Joanne Phillips, Niall Mackay, Courtney Reimer, Brandon Schexnayder, Sam Phelps, Doug Downs, Lex Friedman, Larry Rosin, Jeremy McCarter, Charles Spivey, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes

Readers and supporters

Support us

Image: Anne Nygard

Get the future of podcasts.