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Two-thirds of podcast listeners say it’s easy to find new shows that they’re interested in. 50% discover them from their preferred podcast app; a good description is the #1 reason they hit play. All data from The Podcast Host’s new Podcast Discovery Survey, which was published today. 166 people took the survey.
- If you’re looking for new podcasts, we’d recommend following the New Podcast Trailers show in your podcast app.
Exclusive: The founder of ad agency Single Source Media has acquired a controlling stake in podcast ad management platform LiveRead. Single Source Media will also use LiveRead’s tech platform for podcast ad management.
New York magazine publishes How YouTube Ate Podcasting, a piece from John Herrman which argues that it’s TikTok which laid the foundation for video podcasts. It also says that RSS has “almost certainly hindered growth” of podcasting.

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Video news website Tubefilter highlights Spotify’s case studies for video creators - from Dropouts, Emily Fan, Good Children and Talk of Thrones. Meanwhile, Spotify also promote “audiobooks and podcasts to nourish your soul” ahead of Thanksgiving.
Podcastle has launched a new in-browser video editor.
MA podcasting students at City St George’s, University of London have partnered with the United Nations Population Fund to produce a podcast series highlighting the vital work of the UNFPA across the globe. The project is spearheaded by Brett Spencer from the University’s Centre for Podcasting Excellence, alongside the BBC Women in Stem (BBC WiSTEM) co-chair Lalita Taylor, and Dr Nigina Muntean of the UNFPA.

Focus

Captivate can help.

January is the hardest time to get discovered. That’s when everybody starts. We get it, it’s a new year’s resolution, it’s a creative outlet. But it’s not the best thing for your podcast.

That’s why we’re giving you free access to Captivate until March 2025 - starting now beats the rush.

That means all of our growth tools, our full knowledge bank and all of our monetization features are there for the taking right now. Getting started early stops the algorithm from grouping you in with the new starters, and makes discoverability far easier.

If your podcast is growing, flourishing and making money before January even starts, you’re in the best possible position for a successful podcasting year. We’ve been in the industry for over a decade, and we know the best time for new starters - so we’ve made it free.

Sign up today for free access until March 2025.

Tips and tricks

If you use Chartable, you’ve not long left until it closes forever. Here are some alternatives for reviews, marketing and analysis.

Podcast News

As President Trump prepares for his second term, NPR is launching Trump's Terms, a new podcast that examines Trump's return to Washington. Hosted by Scott Detrow, the podcast will start with a focus on the people wielding power in President Trump's second administration and the policies they are pursuing. It's a rebrand of "Trump's Trials".
We thought we were clever uploading an episode of the Podnews Daily podcast from a water bus in Venice a few weeks ago, but the rock and roll podcast Teaser Talk will kick off its next season aboard a cruise ship for ShipRocked 2025.
For two decades in the 80's-90's, the international mail system fostered a network of underground artists, exchanging cassette tapes of music and homemade artwork - all under the radar of main stream media. Cassette Culture launches today, tracking down some key figures in the cassette scene, and follow the web of connections outward from the UK around the world, mapping the impacts and their ongoing effects. It's produced by East Coast Studio.
The Spotify audio series Batman Unburied returns today. Unusually a Spotify exclusive, the audio series promises to take listeners deeper into the Dark Knight’s story, with a new season called 'Fallen City', uncovering a horrific conspiracy by a secret society that has ruled Gotham for ages. Batman must defend his life — and his city — before everything he knows and loves turns to rubble.
From Sony Music Entertainment, This is History returns for a new season - focusing on the rise of one of England's most formidable kings, Edward III. Edward is bold, ambitious and a dazzling warrior. It’s just what England needs. But disaster soon looms. There’s something on its way that no King could contend with: the Black Death.
Working on your own business can be busy, stressful, but often quite lonely. In a new episode, The Business Owner’s Journey looks at loneliness in leadership, and offers some ways to build an effective support system for yourself. It's hosted by Nick Berry.

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