In this episode, we give tips on how to craft the perfect pitch email to grab the attention of a potential sponsor.

TIPS FOR MAKING A GOOD FIRST IMPRESSION

Do your research: look into the brand to be sure they are a good fit & customize the pitch with information about the potential sponsor
Look the part: use a pitch deck or one-pager to show you mean business! Check out our previous episode about how to make a pitch deck or one-pager here: https://www.buzzsprout.com/328913/10857825
Be clear & confident: be concise, friendly, & confident in the way you write your email

CREATE AN EMAIL TEMPLATE
Creating a word document and saving it as a template to copy & paste into the body of an email will save lots of time!

A pitch email should have three basic things:

Podcast name and a brief description
Why you think the sponsor would be a good fit
Links to the podcast website & socials

Remember, be personable and friendly!

Things to avoid:

Complaining about how hard it is to find sponsorships
Including large attachments such as audio files or press kits
Asking for too many sponsorships upfront

WHERE TO FIND SPONSORS:

Cold Email

Target emails to appropriate brands
Listen to other podcasts in your niche to find brands interested in podcast advertising
Try finding a local company with a digital storefront

Podcast Ad Marketplace

Agency or Network Representation

Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!

Podcasting Q&A is hosted by Jordan Blair @jordanpods

Get the future of podcasts.