Welcome back! I am so stoked to be kicking off Season 9! On this episode, I have my friend, Jasson Parra back on the show. Having guests return is really pretty special. You can hear the stretching and the growth that has occurred since the last time we talked. There are so many lessons that you have to learn and pay attention to during your journey as a business owner. I really enjoy capturing those in real-time, as their story progresses.

When I first sat down with Jasson, he had opened the Lemon Tree within a year. That time, I go the story of his past and what led him to opening his own shop. It’s a great conversation.

This time, I got to learn how he continued to refine his systems to the point where they could be duplicated. He has expanded and opened 2 additional locations. This is no easy feat. Especially during a full-blown pandemic and a recession.

Jasson is always smiling, quick to give you a hug and oozes positivity. It’s easy to see how people gravitate towards him. They look to him for guidance, and he’s built an amazing culture that is layered with hard work and fun.

I am sincerely happy that I know him. The Boise business community is better with Jasson in it. Thanks for coming on Jasson! I am a big fan.

Lemon Tree on Insta

Lemon Tree on FB

None of my Business on ITunes.

None of my Business on Stitcher

On Android use Podcast Addict and search for “None of my Business”

Matt’s Website

Music by Roger Clyne and the Peacemakers.

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