Jouk Pleiter is the CEO & Founder at Backbase, a financial technology company on a mission to re-architect banking around the customer.

We discuss how to service the customer holistically, by leveraging the power of a cloud-based engagement banking platform to create frictionless customer journeys, rather than stitching legacy applications together and trying to rework banking around outdated technology.

Having bootstrapped to €200 million in revenue, Backbase raised €120 million in growth equity funding from Motive Partners in June 2022.

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