Marketing Strategy for Expensive Products
The Dealroom with Shamus Madan
When Neil Parikh was in medical school, he called hi...
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Apr 9 2024 52m
Chapter 1 2 mins
Introduction and Neil Parikh's early yearsChapter 2 8 mins
Foundation of Casper and disrupting the mattress industryChapter 3 6 mins
Lessons learned from investor rejections and evolution of Casper's storyChapter 4 10 mins
Achieving $1,000,000 in revenue in 30 days and creative marketing strategiesChapter 5 3 mins
Overcoming traditional business barriers in the mattress industry and innovating customer serviceChapter 6 5 mins
Dealing with challenges and problems in business and importance of feedbackChapter 7 2 mins
Mistakes made during Casper's scaling process and maintaining focusChapter 8 6 mins
Decision to go public and challenges facedChapter 9 2 mins
Future focus: Consumer applications of healthcare and AIChapter 10 2 mins
Best piece of advice: Relentlessly invest in yourself and words to 18-year-old selfChapter 11 9 sec
Wrapping up the episode and future plans