Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.

Today, I have two special guests with me, Nicole Cox and Warrick Bidwell, who are experts in the world of trades and business. We're diving deep into the challenges and opportunities faced by trade businesses in today's ever-changing market.

Nicole, who is a builder's wife, a carpenter's mom, and a pastor's daughter, shares her personal journey of stepping in to run her husband's construction company after he experienced several breakdowns due to the stress of running the business.

This experience made her realise the immense pressure faced by trade business owners and inspired her to help others in similar situations.

Joined by Warrick, who has a background in finance and business coaching, they formed a partnership to create a community aimed at teaching trade business owners how to avoid stress and achieve a better work-life balance.

Warrick shares his journey from growing up in a blue-collar family to working in various industries before stumbling upon business coaching.

He realised early in his career that fixing the core issues in a business could lead to long-term wealth creation.

In this episode we talk about the importance of running a business effectively and we highlight the struggle that many trade business owners suffer with the transition from being skilled workers to running a business.

We discuss the warning signs of business troubles and the importance of addressing them early on. We also stress the need for trade business owners to acquire business knowledge beyond their technical skills and to create a balance between work and personal life.

Nicole and Warrick express their passion for working with trade business owners, whom they describe as hardworking and salt-of-the-earth individuals.

By implementing a solid sales process, businesses can achieve high conversion rates and attract better-quality clients.

Employee certainty is another key focus. Nicole and Warrick stress the importance of supporting and reassuring employees during uncertain times. They discuss the impact of market changes on the labor market and how businesses can take advantage of the shifting landscape.

Overall, this episode provides valuable insights into the challenges faced by trade business owners and the strategies Nicole and Warrick offer to help them thrive in uncertain economic times are incredibly useful. Listen to this episode and learn how to create profitable trades and construction businesses.

Remember to subscribe and stay tuned for more in-depth discussions with industry experts.

Thank you for listening, and until next time.

To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.

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