As a single mom, Whitney bravely took on the risk of being an entrepreneur and has never looked back. Whitney is a successful entertainment industry executive-turned-cannabis storage designer who's spearheading her quickly growing startup.

Inspired by a lack of stylish, safe cannabis storage systems and a total disdain for storing plant medicine in a shoe box, Whitney decided to produce a product for cannabis users. Using her brand, she is positively redefining the image of cannabis users, too. She hopes to change the image from the “basement stoner” to one the 6-figure professionals who are finding comfort and pleasure in their stash.

In this episode, you will hear about the cannabis industry, including society’s demonization of it and how women in leadership in the cannabis space is actually dropping. We’ll also talk about the easy to say, but tough to do concept for all entrepreneurs: Permission to take care of yourself. Yes, it is beyond OK to prioritize self-care. Because, let’s face it, your business will be better if you do.

Whitney has always had pluck, drive, and an entrepreneurial spirit. In fact, her high level of confidence helped her maneuver her way through Hollywood and, later, the entrepreneurial world. Everything wasn’t always sunshine and cannabis plants. She suffered setbacks, anxiety attacks, feelings of isolation, and the many challenges that come with business growth.

Selected link love + resources from the episode

Connect with Whitney on social media: Website | Twitter | Facebook | LinkedIn | Instagram
DDA Awards
William Morris Agency
Harry Anslinger | His Campaign Against Cannabis
Reefer Madness (film) Note: For reference purposes on how systemic racism intersects with the cannabis industry culturally and historically, not to be cheeky.
Supernova Women
Caboodle
Canopy (business accelerator for ancillary cannabis businesses)
Genius Juice
Kickass Theme Music: “Things Are Getting Better” Written by Rishi Dhir. Performed by The High Dials.
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