In today’s digital marketing podcast, Louisa interviews Kate Toon, SEO and content expert, misfit entrepreneur, course creator, author, podcast host and successful business owner. Louisa has been trying to tee up this interview with Kate for months so she is so excited to bring it to you now!

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

Kate shares her approach to creating hugely successful courses, talks about her signature course (which is now in its 16th round), discusses her changing approach to business and the role that podcasts play for her.

Here are three things you’re going to learn:

Why you need to listen to your audience and how you can go about it
The steps Kate uses to launch and deliver her sell-out course
Why podcasting success is still a bit of a dark art!

Louisa’s recommended action item from today’s show is to check in with your audience again and speak to them to get their feedback and input.

If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!

Links from this episode:Kate Toon on LinkedIn KateToon.com Kate’s Podcast The Recipe for SEO Success

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