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episode icon How to Win podcast with Peep Laja
Getting more accurate customer feedback with Attentive's Brian Long
Key Points: How Brian got started with Attentive (01... more
May 23 2022 30m
Chapter 1 1 min
How Brian got started with Attentive
Chapter 2 1 min
My thoughts on the advantages of being vertical-specific with a quote from Steve Blank
Chapter 3 1 min
Brian explains the competitive landscape Attentive was playing in at the start
Chapter 4 44 sec
Why selling should start with identifying the major problems facing your target customers
Chapter 5 1 min
I discuss how to identify your customer's pain points and use that knowledge to outsell your competitors
Chapter 6 3 mins
Brian shares how Attentive saw early success with their outbound sales efforts
Chapter 7 3 mins
My thoughts on staying relevant to your customers
Chapter 8 1 min
How Attentive is approaching a competitive landscape that is changing faster than ever before
Chapter 9 4 mins
I explain the importance of keeping up with an ever-evolving competitive landscape with a quote from LinkedIn's Jeff Weiner
Chapter 10 3 mins
Brian explains his strategy for getting accurate customer feedback
Chapter 11 2 mins
I unpack why customer feedback is so important in the era of saturated markets with a quote from Databox's Peter Caputa
Chapter 12 1 min
Brian describes Attentive's website messaging strategy, and where he thinks others go wrong
Chapter 13 1 min
My advice on choosing your website messaging strategy, and why you should test your messaging
Chapter 14 1 min
Brian's advice for other founders and CEOs
Chapter 15 1 min
Wrap up
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