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How to Win podcast with Peep Laja
Key Points:
How CB Insights got its start (01:13)
An...
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May 30 2022 32m
Chapter 1 2 mins
How CB Insights got its startChapter 2 1 min
Anand explains when he realized the target market for CB Insights had shiftedChapter 3 1 min
My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge RiosChapter 4 2 mins
Anand explains CB Insights' unique approach to content marketingChapter 5 49 sec
I discuss the need for more creativity and more hard work in marketingChapter 6 2 mins
Anand describes the competitive landscape CB Insights in playing inChapter 7 2 mins
Why Anand believes experience and pain tolerance gives them a competitive advantageChapter 8 1 min
I explain how excellence and mediocrity are both habits that are developed over timeChapter 9 2 mins
Anand explains why figuring out your priorities as a company is key to successChapter 10 2 mins
My take on the importance of knowing where to focus resources, with a quote from Steve JobsChapter 11 1 min
Anand talks through the moats CB Insights is developingChapter 12 1 min
I describe the law of increasing returns with a quote from Prof. Brian ArthurChapter 13 1 min
Anand explain how content is still the anchor of CB Insights' marketing strategyChapter 14 2 mins
Why a personalized newsletter from Anand tested better than a more generic optionChapter 15 2 mins
Anand's advice for other founders and CEOsChapter 16 1 min
Wrap up