Financial Discipline and Employee Expenditure
Founders
What I learned from reading The Red Bull Story by Wo...
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Jan 8 2024 1h 8m
Chapter 1 59 sec
In literal financial terms, our sports teams are not yet profitable, but in value terms, they are," he says. "The total editorial media value plus the media assets created around the teams are superior to pure advertising expendituresChapter 2 2 mins
It is a must to believe in one's product. If this were just a marketing gimmick, it would never workChapter 3 2 mins
He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."Chapter 4 1 min
The most dangerous thing for a branded product is low interest. (Edwin Land: The test of an invention is the power of an inventor to push it through in the face of the staunch-not opposition, but indifference-in society. (Indifference is your enemy)Chapter 5 2 mins
Nike, Adidas and Vans episodesChapter 6 59 sec
He has no plans to sell or take Red Bull public. "It's not a question of money. It's a question of fun. Can you imagine me in a shareholders' meeting?”Chapter 7 2 mins
Red Bull’s Billionaire ManiacChapter 8 29 sec
He is universally described as a person with great charismaChapter 9 29 sec
The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders 292)Chapter 10 4 mins
He has a fierce desire for privacy. He buys a society magazine to make sure he never appears in itChapter 11 1 min
There is no market for Red Bull. We will create oneChapter 12 13 mins
Estée Lauder: A Success Story by Estée Lauder. (Founders the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders Gossip and malicious rumors are worth more than the most expensive publicity campaign in the world.” Dior by Dior: The Autobiography of Christian Dior (Founders Control your costs and maintain financial discipline even when making record profitsChapter 13 1 min
Many companies outsource their marketing and advertising activity. Red Bull consistently took the opposite route: It outsourced production and distribution and takes care of sales and advertising itselfChapter 14 59 sec
Charlie Munger and John Collison on Invest Like The BestChapter 15 1 min
If you are making a physical product make it look different from its competitors from the startChapter 16 1 min
Everything is marketingChapter 17 59 sec
Never do anything that compromises your survivalChapter 18 59 sec
All corporate projects like Formula 1, football, Air Race, and media serve the core business: the sale of the energy drinkChapter 19 1 min
This is a battle for attentionChapter 20 2 mins
Red Bull owns their events. They never relinquish media rights to any event. They invest in making the content and then they give their content to other media distributors for free. A very clever way to multiply their advertising and marketing spendChapter 21 1 min
The Bugatti Story by L’Ebe Bugatti. (Founders The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli. (Founders Why he moved Red Bull’s headquarters to a little village on a lake: The aim was to create a more pleasant working atmosphereChapter 22 14 mins
On why fitness is so important to him: “Everything that gives me pleasure in life is connected with a certain physical fitness and physical well-being. I like going to the mountain, I like skiing, I like sailing, I like riding a motorbike, I like fooling around and everything is connected with a minimum of physical agility, motor skills, dexterity, strength, stamina. In order to enjoy it outdoors, I need the indoor program.”