Today I’m joined by Jason Moore, CEO of Spren.

Spren uses the light and camera from a smartphone to detect subtle changes in blood volume between cardiac cycles by measuring the light absorption in the user's finger through a simple finger scan. With Spren, fitness, wellbeing or human performance brands can harness the power of large-scale deep learning and years of signal processing research—instantly.

In this episode we discuss the company’s heart rate variability tech, how they turned a bootstrapped direct-to-consumer app into a B2B platform, and we talk about using data and wearables to help people form healthier habits.

In this episode, you’ll learn:

Jason’s strategy for giving customers the best end-user experience
How being turned down by some investors helped Spren develop a better product
How Spren is scaling their business and partnering with other health & fitness companies

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