Today I’m joined by Mike Taylor, Co Founder of BeaverFit North America.

BeaverFit USA designs, manufactures and distributes functional training and tactical/operational training equipment specific to the military services and for strength and endurance development in all athletes. They supply equipment to the Military, First Responders, CrossFit boxes, universities and schools, athletic clubs, physical therapy clinics, and more.

In this episode we talk about manufacturing fitness equipment for commercial and military customers. Mike explains how his time in the Navy and experience at TRX led to starting BeaverFit, and we explore untapped opportunities in outdoor fitness from community gyms to boutique studios, and more.

In this episode, you’ll learn:

How BeaverFit went from offering only one product to building $5M facilities
Key business lessons Mike and his team learned from the COVID pandemic
How BeaverFit avoids the problem of excess product inventory

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